WJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
Tegna’s NBC affiliate WTLV tops the Jacksonville, Fla., market in total social actions over the last six months, according to Shareablee, while Graham Media’s indie WJXT leads in fans/followers. WTLV’s news director says making social a constant part of the daily news discussion — and listening to the audience on Facebook — has helped move the station into the top slot.
In his book Towers in the Sand, Donn R. Colee Jr. recounts how WJXT Jacksonville, Fla., then owned by the Washington Post Co., scuttled the nomination by President Nixon of Judge G. Harrold Carswell.