WTVF, WKRN, WZTV, WUXP and WNAB begin broadcasting ATSC 3.0 signals today.
Weather forecasts, long the most popular feature of local TV newscasts, are serving as respite for audiences gripped, and exhausted, by news about the global coronavirus pandemic. Can meteorologists, often adept at multiplatform engagement, help cement the relationship with the large numbers of new and younger audience members tuning in? Kevin Eubanks, chief meteorologist at KSL-TV Salt Lake City, Danielle Breezy, chief meteorologist at Nexstar Media’s WKRN Nashville, and Rodney Thompson, senior strategist at The Weather Co., an IBM Business, will talk about strategies for winning the loyalty of new and younger viewers during a June 4 TVNewsCheck webinar. Register here.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager and local sales manager at Nexstar operations in Nashville and Raleigh, N.C.
The Tennessee native and TV news and management veteran returns to Nashville to lead Nexstar’s ABC affiliate there.
Former WKRN Nashville News Director Matthew Zelkind left the station in early March. The station didn’t give a reason at the time, only issuing a statement from station manager Steve Watt saying, “We wish him the best in the future.” Rumors have been circulating for weeks as to the real reasons behind Zelkind’s departure after 18 years in two stints at the station. Now Zelkind has filed two lawsuits over his departure, one claiming a breach of contract by the station and its owner, Media General, and the second claiming defamation by NewsBlues blogger Mike James.
In Music City, where most media players have yet to roll out mobile apps, market leaders Landmark CBS affiliate WTVF and The Tennessean are turning to social media, digital agency services and issue-oriented sponsorships to drive community interaction and boost their bottom lines.