Branding is a tool that has been used to promote and market everything from soft drinks and automobiles to political campaigns and sports. It has been an essential part of television news for decades, growing in importance as both technology and viewing options have exploded.
Tegna’s NBC affiliate WKYC Cleveland is adding a key management position, director of content, and Adam Miller, senior producer at NBC’s Today, will be taking on those duties starting in October.
Cleveland NBC affiliate WKYC reports many of its viewers have lost access to the station’s signal after a lightning strike. The station’s transmitter tower was struck by lightning Wednesday night, leaving over-the-air and satellite viewers without access to NBC programming and WKYC’s newscasts.
News-producing stations in the country’s 18th largest TV market have been hard at work preparing to offer comprehensive coverage of next week’s Republican National Convention that’s relevant to area viewers, while also ensuring staff have flexibility to cover unexpected activity and stay safe.
When Donald Trump and other Republican luminaries take their turns at the podium next month at the Republican National Convention, the reporters and producers of hundreds, maybe thousands, of television news organizations will focus their efforts on the messages emanating from the Quicken Loans Arena stage. The exception, though, will be the handful of hometown broadcast stations, whose cameras will be trained elsewhere.
The former local sales manager returns from working for the Cleveland Browns to head sales for the Gannett Cleveland NBC affiliate.