MARKETSHARE BY PAUL GREELEY
WMAR Baltimore Putting Focus on 6PM News
With many stations around the country moving the start time of their local newscasts to 4 p.m., WMAR, the Scripps-owned ABC affiliate in Balitmore (DMA 26), made the bold and brave move in April of changing the format and focus of its 6 p.m. news, and signaled the change by renaming it In Focus.
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“WMAR was the first station on the air in Maryland,” says Bill Hooper, GM of the Scripps ABC affiliate. “Now it’s the first station to serve our viewers in the morning with earlier news than any other station in the local market.”