TVN TECH

Hurricane Blew Through WMBB’s Disaster Plan

Keeping a station on the air during a disaster means crafting and rehearsing a plan that’s often based on previous experiences. As Nexstar’s ABC affiliate in Panama City, Fla., learned from October’s Hurricane Michael, sometimes the unforeseen still happens. After the WMBB building lost power, the news team set up in the station’s parking lot for newscasts.

MARKET SHARE | DMA 150: PANAMA CITY, FL

An Inside Look At WMBB During Hurricane Michael

DMA 150: PANAMA CITY, FL

WMBB Back On Air Following Hurricane Michael

Winds tore the roof off Nexstar’s Panama City ABC affiliate during a live broadcast as Michael made landfall. The studio has not been repaired yet, so the station is broadcasting remotely.

DMA 150: PANAMA CITY, FL

Hurricane Michael Knocks WMBB Off The Air

Nexstar’s Panama City, Fla., ABC affiliate was on the air doing wall-to-wall coverage as the winds whaled outside. According the station, its roof was torn off. The station lost power and therefore can’t broadcast, but its website is still being updated.

TVN TECH

Hyper-Local Weather Takes A Human Touch

While consumers with GPS-enabled smartphones expect real-time weather reports down to the street-corner level, station meteorologists say it’s not that simple. Most of what one gets from apps is just model data that hasn’t been subject to human interpretation. Sifting through the various models and presenting a forecast that incorporates local knowledge is where station meteorologists excel. “The local knowledge that experienced meteorologists can lend to the product is invaluable,” says Justin Keifer,  chief meteorologist at WMBB Panama City, Fla.

DMAS 154 & 185

Nexstar Completes Buy Of 5 Hoak/Gray TVs

Spun off from Gray’s purchase of Hoak Media, the three stations and two satellites are the group’s first in Panama City, Fla., and Grand Junction, Colo. Nexstar got them for $33.5 million.

 

DMAS 119 & 156

WorldNow Signs Heritage, Hoak Stations

WorldNow, a digital technology, content and revenue-solution company for local media, today signed a new deal with Heritage Broadcasting and Hoak Media’s WMBB Panama City, Fla. (DMA 156) to provide WorldNow’s suite of online services including Web publishing, video, mobile, local sales support and national ad sales. Heritage Broadcasting operates WWTV-WWUP and WFQX Cadillac-Traverse City, […]