Next week, Gray’s Memphis NBC affiliate WMC is expected to launch (very softly) a new digital channel called WMC Plus — or in effect two digital channels. A linear version will be broadcast over the air while an on-demand version streams on the station’s OTT app. WMC Plus won’t officially kick off with a full slate of original programs until September, but the project is already a model of collaboration and innovation that balances technical challenges, creativity and experimentation with careful planning and cost controls.
