Richard French is buying the independent zombie from Lenfest Broadcasting. The deal includes a channel sharing agreement with WPHY-CD Philadelphia.
With the addition of the Lenfest-owned indie, the male-targetted multicast network is now in 11 of the top 25 U.S. TV markets.
Lenfest Broadcasting’s independent WMCN Philadelphia (DMA 4) will air programs from Veria Living, a multiplatform media company devoted to showcasing healthy lifestyle and wellness programming. WMCN will add five hours of Veria’s branded entertainment shows to its weekday lineup beginning with Rock Your Yoga at 6 a.m. on Monday, Sept. 16. “We are thrilled to […]
The new broadcast network targeted to African Americans has signed up Lenfest’s WMCN Philadelphia and Meredith’s KSMO Kansas City in advance of its Sept. 26 launch.