WDJT and WMLW, Weigel Broadcasting’s CBS and independent stations in Milwaukee, debut Deer Wisconsin, a 30-minute lifestyle program centered around food, fun, entertainment and people.
Ten games during the remainder of 2023-24 season will air on WMLW with the debut scheduled for February.
Spending on TV has been climbing back toward normal in Milwaukee since the pandemic struck, and the stations are getting a windfall from a Wisconsin state Supreme Court race that will give the balance of power to either the Democrats or Republicans, depending on how the vote goes April 4.
Anne Brown Named Weigel Milwaukee GM
She joins from WITI in the market to succeed the retiring Mark Strachota as head of WDJT, WMLW, WBME and WYTU.
WDJT To Expand 9 P.M. Newscast On WMLW
Weigel Broadcasting-owned CBS affiliate WDJT Milwaukee (DMA 35), is expanding the local newscast it airs at 9 p.m. on co-owned independent WMLW to a full hour beginning Monday, Jan. 18. […]
Exclusives
Rentrak Adds Seven More Weigel Stations
The TV station group’s Chicago and Milwaukee join its South Bend, Ind., stations in subscribing to Rentrak’s local ratings service.
WMLW To Carry Two Gubernatorial Debates
Viewers in Milwaukee and Hispanic viewers throughout all of Wisconsin will have the opportunity to view both of the upcoming Wisconsin Broadcasters Association gubernatorial debates between Gov. Scott Walker and […]
