Hurricane Ida Takes Toll On Broadcasting, Cable

As of Monday, over 350,000 cable subscribers were without service in the path of Hurricane Ida, with 338,115 of those in Louisiana, where the category four storm made landfall with sustained winds of 150 mph. On the broadcast side, two TV stations reported being out of service, WGNO and WNOL, both in New Orleans.

DMA 52

Rentrak Adds Tribune’s New Orleans Duo

Multi-screen media measurement firm Rentrak Corp. today announced that Tribune Broadcasting’s ABC affiliate WGNO and CW affil WNOL New Orleans (DMA 52) have signed contracts for Rentrak’s StationView Essentials service. “Tribune is looking forward to being on the street with Rentrak’s ratings information,” said Nils Larsen, president-CEO, Tribune Broadcasting. “We are excited to take advantage […]