Billy Robbins Named WBFF Baltimore GM

Sinclair promotes the 17-year veteran from sales director to lead its Fox affiliate and oversee services provided to CW affil WNUV.

MARKET SHARE/PROMAXBDA GOLD

WNUV Sitcom Promo Cures Rating Doldrums

[vzaarthumb:808168]When WNUV Baltimore wanted to garner attention for its 6-8 p.m. Simpsons-Family Guy block in the fall, On-Air Promotions Supervisor Stephanie Madara decided to use a parody of the Antonio Banderas-voiced Nasonex allergy commercial. The result is a 20-second spot that promises relief from sinus problems by staying inside and watching the two animated shows. It won the Promax/BDA Local Awards Gold for “Best Daypart/Block of Programs Spot” and boosted viewing by adults 18-49 and two male demos.