DMAS 4 & 54

Fox, Service Electric Talks Down To Wire

Fox is attempting to negotiate a new retransmission consent and cable carriage agreement with mid-size regional cable operator Service Electric Cablevision. The current agreement affects about 100,000 subs located in the Wilkes-Barre/Scranton, Pa., and Philadelphia DMAs (54 and 4, respectively). While negotiations are ongoing and Fox’s current agreement does not expire until midnight, Jan. 1, Fox said it felt it was necessary to let Service Electric subscribers know that a service interruption is possible. Its marketing efforts include on-air messages during programming, animated Web ads and a website (www.keepmyfoxnets.com).