The 2023 Women’s World Cup has managed record-breaking viewership across the globe. In the U.S., Fox’s coverage was up slightly from 2019, despite several challenges, including frustrating time zone differences and an unexpected early elimination for the USWNT. The average audience for the team U.S. group stage games was the highest it’s ever been at 4.3M viewers (including one overnight game). Even without the USA in the competition, Fox still reported strong audiences throughout the rest of the tournament.
The women’s World Cup soccer tournament attracted 22% more advertisers than four year ago, according to a report from iSpot TV. Despite the early exit of the U.S. team, losing to Sweden in the knockout stage, the World Cup has generated 1.05 billion ad impressions so far for the 294 advertisers. Games the U.S. played in generated 18.8% of all of the TV ad impressions.
Vizrt, the provider of real-time graphics and live production solutions for content creators, is working with BBC Sport to showcase the Women’s World Cup, which is poised to be the best […]
The game on Monday in Auckland, New Zealand, which kicked off at 3 a.m. ET, averaged 1,354,000 viewers. Fox and Nielsen said the audience peaked at 1.73 million for the final 15 minutes. Fox said the match was the most-watched overnight program in its history.
The game on Thursday afternoon in Wellington, New Zealand, which kicked off at 9 p.m. ET Wednesday night, averaged 6,429,000 viewers on Fox, making it the most-watched group stage telecast since Fox started covering it in 2015. Fox and Nielsen said the audience peaked at 8.45 million for the final 15 minutes.
The United States’ 3-0 victory over Vietnam in the Women’s World Cup drew 6.26 million viewers, making it the most-watched soccer telecast in the U.S. since last year’s men’s World Cup final. It is also the largest combined English- and Spanish-language audience for a U.S. women’s group stage match.
Soccer’s governing body launched separate broadcast sales to monetize the event’s popularity rather than bundling it with the men’s event. Missteps and bad luck will leave FIFA millions short of its goal.
JP Dellacamera will be Fox’s lead play-by-play commentator for the third straight Women’s World Cup, while two-time FIFA Player of the Year Carli Lloyd (pictured) will work as a studio analyst.
LOS ANGELES (AP) — Fox will broadcast 29 of 64 Women’s World Cup games from Australia and New Zealand this summer on its main network, up from 22 of 52 […]