TVN FOCUS ON DIGITAL
TVN Focus On Digital | Behind NBCU’s Digital Overhaul
Last month, NBCUniversal Owned Television Stations unveiled a complete revamp of its digital platforms with a home-grown new CMS and a fresh UX for all screens. As its architects explain, the results dramatically streamline workflow for newsrooms and give consumers and advertisers a richer experience.
In adopting responsive design and a new Wordpress VIP CMS at its 13 television station websites, as well as WGN Radio in Chicago, Tribune Broadcasting has unveiled a new, simplfied home page. It also rebooted its approach to content, jetisoning superfluous information and scaling down to the bare essentials of largely home-grown news.
