Toni Knight, founder and CEO of WorldLink, says that station GMs need to be thinking strategically about direct response advertising as they downshift out of a lucrative political year. She shares the view from the DR side in conversation with TVNewsCheck’s Michael Depp. A full transcript of the conversation is included.
Multi-platform advertising sales firm WorldLink today named former MMT Sales President Larry Strumwasser as executive VP, broadcast sales and business development. Based out of the company’s New York office, he […]