Talking TV: Can Direct Response Ads Lift Spot In ’23?

Toni Knight, founder and CEO of WorldLink, says that station GMs need to be thinking strategically about direct response advertising as they downshift out of a lucrative political year. She shares the view from the DR side in conversation with TVNewsCheck’s Michael Depp. A full transcript of the conversation is included.

Worldlink Names Strumwasser EVP, Bcst Sales

Multi-platform advertising sales firm WorldLink today named former MMT Sales President Larry Strumwasser as executive VP, broadcast sales and business development. Based out of the company’s New York office, he […]