DMA 117

Rentrak Adds Traverse City, Mich., Duopoly

Rentrak Corp., a provider of multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract with Barrington Broadcasting for its WPBN (NBC) and WGTU (ABC) in Traverse City, Mich. (DMA 117). Barrington will introduce Rentrak ratings to its diary market stations in order to demonstrate geographic strengths for […]