DMA 16: MIAMI

WPLG Scores With New Afternoon Newscasts

Earlier this year, WPLG, the Miami-Fort Lauderdale ABC affiliate owned by Berkshire Hathaway, replaced syndicated programming with newscasts weekdays at 3 and 3:30 p.m. FirstCast at 3:00pm and News at 3:30pm, both were the market’s No. 1 English-language shows among adults 25- 54 in their time slots in their first major Nielsen Sweep (November), according […]