Striking an unusual three-way deal, AT&T, Dish Network and WPP Group have announced plans to acquire ad-technology company Invidi Technologies. Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies’ ownership.
A new video content creation unit under WPP Group is starting up, headed by former NPR chief executive officer Ken Stern. The group, Palisades Media Ventures, will create news and public affairs video content for digital and TV platforms.
