Newsy Ramps Up For 24/7 News
Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the NBC affiliate has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform’s utility.
Katie LaGrone, an award-winning investigative journalist, is expanding her role for E.W. Scripps to support all three Scripps stations in Florida with original investigative reports, beginning in September. LaGrone, whose title will be Florida investigative correspondent, will continue her investigative work exposing a wide range of consumer injustices, questionable government spending and consumer safety concerns. […]
Wilson came to the West Palm Beach, Fla., NBC affil from KNXV Phoenix, where he had been assistant news director since 2008.
The classic TV diginet now is cleared in 91% of the U.S. with 160 affiliates.
The ratings services adds Scripps’ ABC affiliates in Baltimore, Cincinnati, Cleveland, Detroit and West Palm Beach, Fla. The expansion makes Cleveland the first top-20 market to have all major TV affiliates subscribing to Rentrak’s local ratings.