Interactive sponsorships boost revenues for local broadcasters

Interactive sponsorships allow broadcasters to immediately convert TV viewers into buyers for their clients — something no conventional form of advertising can do. Pictured is WCMH Columbus, Ohio’s Band of the Week on-air poll and mobile experience, sponsored by G&J Pepsi, as part of a Mountain Dew promotion.

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Pittsburgh Sweeps: KDKA Rules, WPXI Grows

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WPXI Sports Anchor John Fedko To ‘Semi-Retire’