WRAL Raleigh

WCVB Boston’s recent online coverage of the retirement of longtime anchor Susan Wormick can serve as a guide for how other stations should handle the retirement of one of their veteran, well-liked news personalities. Also this week, we look at some proof of performance spots and some social media tips.

Beginning today and continuing each day through Friday, a different news person will wear the glasses between 6:30 and 7 a.m., giving on air and online viewers an unusual perspective of the broadcast. Anchor Bill Leslie is first up with the high-tech eyewear.

After seven years, the Capital Broadcasting-owned CBS affiliate in Raleigh, N.C., decided it needed to overhaul its website. To get the word out, WRAL launched a combined on-air, online promotion push.

The Raleigh, N.C., CBS affiliate has relaunched its website with a new responsive design. The refreshed site features more white space, larger images and streamlined navigation. The relaunch follows a 13-month overhaul of the site.

Capitol Broadcasting’s CBS affiliate in Raleigh, N.C., will air a documentary on the business of big time college sports tonight that will make every effort to engage viewers through social media (dedicated web pages, Facebook and Twitter) and old social media (talk radio).“Our idea is that this makes the program more compelling, encourages a conversation that we really feel needs to be had and appeals to a bigger audience,” says Capitol’s Sam Matheny.

Deseret’s KSL.com and Capitol Broadcasting’s WRAL.com ranked as the top two TV station sites in a recent Media Audit report. Both stations pointed to constant news updates, streaming video, solid branding and corporate leadership

that’s committed to digital innovation as the forces driving their online strength.

Imagine losing your job, then losing the unemployment check you depend on to pay your bills. That’s what happened to about 70,000 unemployed workers in our state on July 1, […]

The website for Salt Lake City NBC affiliate KSL, which drew about 67% of the area’s adult population, and Raleigh, N.C., CBS affiliate WRAL, which was visited by 54% of that area’s adult population, were the country’s top two local TV websites, according to a new survey from The Media Audit.

It started as an interesting idea and resulted in $94,000 dollars for the people of Oklahoma who lost everything in the devastating May tornadoes. Capitol Broadcasting WRAL Raleigh, N.C. (DMA […]

StepLeader Digital reported that mobile usage for its local news partners’ mobile sites and apps skyrocketed during coverage of Hurricane Sandy and Election Night.

The Capitol Broadcasting Raleigh-Durham, N.C., CBS affiliate’s new tablet app is moving away from a text-heavy scrolling interface to a swipeable, visually driven minimalist approach. The company sees the StepLeader-designed app as an important piece of its larger mobile strategy.

For stations in Raleigh-Durham, N.C., the ratings stakes have likely never been higher than they are this fall. The start of the traditional TV season is bringing new programming and switches in some local news lineups, while a volatile presidential campaign is pumping ad dollars into North Carolina, which is again a swing state.

Tomorrow, the Capitol Broadcasting station in Raleigh-Durham, N.C., will demonstrate the new M-EAS emergency technology that transmits video, audio, photos, maps and text information to millions of people using mobile devices.

In response to the Raleigh, N.C., CBS affiliate’s report on concealed-weapons permits that included a searchable database, a North Carolina gun-rights organization has launched a campaign against the reporter and his supervisors and applied pressure to the station’s advertisers.

CBS affiliate WRAL Raleigh, N.C. (DMA 24), flagship station of Capitol Broadcasting, has promoted its director of station operations, Jim Rothschild, to station manager. Rothschild had a successful 28-year career […]

The new iteration of the Capitol Broadcasting-owned Raleigh-Durham TV station’s SaveCity daily deals program will not require users to pay upfront and will only charge businesses based on user interest.

Users of WRAL Raleigh, N.C.’s pioneering news app can check the news, weather and sports, as well as submit photos, video and email. They can even click to call the newsroom with tips. The station, which launched its first app with Sprint in 2004 and its first iPhone app in 2008, recently added a premium option for its popular ‘Behind Bars’ vertical. Key to the app’s success, WRAL says, is a simple interface and lots of interactivity.

Sept. 27 will be a big day for Capitol Broadcasting’s CBS affiliate WRAL Raleigh-Durham, N.C. (DMA 24). That’s when it introduces two new anchor teams, a new weather innovation and […]

Capitol Broadcasting’s CBS affiliate WRAL Raleigh, N.C. (DMA 25), has released a free weather-only app designed especially for Apple’s iPhone and iPad, and WRAL’s mobile website has been enhanced with […]

The Capitol Broadcasting CBS affiliate in Raleigh, N.C., sponsors a multi-station, multimedia drive to aid the area’s residents devastated by tornadoes.

Co-owned TV and radio stations of Capitol Broadcasting are participating in a TV special to be simulcast statewide on UNC-TV.

In Raleigh-Durham, N.C., it’s the top TV station, WRAL, and not the newspaper that is the leader in a busy local online scene. And with a trio of colleges in the market, entertainment and sports are huge traffic drivers.