Along the murky lines that intertwine sports, entertainment and, yes, politics, the ethos of being bad has never been so good. Say what you want. Do you want. The public eats it up. And for decades, somehow, the garish world of professional wrestling has sat smack in the middle of it all.
Craig Stimmel, WWE’s senior vice president and head of global sales and partnerships, told the Associated Press in an interview that sponsorship revenue for this year’s event has doubled to more than $20 million, a record for any WWE event. Those numbers are critical in light of the return in January of Vince McMahon, the founder and majority shareholder of WWE, who said the sports entertainment company could be up for sale.
