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Wrigley Puts Juicy Fruit Back On TV

Advertising Age | by TVNewsCheck

Launched in 1893, Juicy Fruit is Wrigley’s oldest gum brand. But in recent years, the marketer has spent next to nothing advertising the classic brand, opting instead to invest behind its portfolio of sugar-free products like Extra and Orbit. That’s about to change. Beginning this week, Juicy Fruit is returning to TV for the first time since 2009. The campaign, which broke Jan. 12, includes two spots.