Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
Meredith’s Fox affiliate WALA Mobile, Ala. (DMA 58), has launched what it says is the first real-time, interactive traffic system in its market. Traffic Tracker uses multiple real-time data streams to instantly alert viewers to problem areas on the roadways. “This is a system that allows us to quickly distribute valuable information to our viewers […]
With the FCC’s Nov. 30 deadline for TV station implementation of audible captioning rapidly approaching, vendors of the necessary equipment say that many broadcasters remain confused about what is and isn’t required of them to comply; the difference between EAS rules and the new rule; and even the difference between text-to-speech and speech-to-text.
Real-time video from roadside cameras across the U.S. and Canada brings “eyes-on-the-ground” to TV weather and traffic reports.
Exclusives
WSI (Weather Services International), a provider of professional, on-air and mobile weather solutions for media, today announced the appointment of Jennifer Colleran as director, traffic business development for WSI and Weather Central, the professional division of The Weather Co. In her new position, Colleran will lead the Max Traffic sales initiatives by affiliating additional television […]
Stations, Viewers Inspire Weather Offerings
Vendors of the competitive and fast changing weather graphics market will be out in force next month at the NAB Show. In many cases, the new products and features they will be promoting were developed in direct response to customer, and even audience, research.
Stations’ Mobile Apps Showing Promise
TV stations are rolling out apps for smart phones and tablets with the support of technology and software vendors, hoping that the apps will eventually provide a substantial, new source of advertising revenue. Although advertising is the most common way of monetizing apps, some are also experimenting with modest monthly subscription fees.
