MARKET SHARE | DMA 38: GREENVILLE, SC

WSPA Hires Creative Services Director

WSPA, Nexstar’s CBS affiliate in Spartanburg, S.C., has named Susan Pascal its new creative services director. She starts today.

TVN’S MEDIA JOBS

Openings For GM, News Director And Producer

New jobs posted to TVNewsCheck’s Media Job Center are for openings at the Nexstar station in Spartanburg, S.C., and the Gray stations in Roanoke, Va., and New Orleans.

MARKET SHARE (DMA 37: GREENVILLE, SC)

‘What’s Next?’ WSPA’s Post-Election Promo

DMA 37: GREENVILLE-SPARTANBURG, SC-ASHEVILLE, NC

Mark Higgins Named GM Of WSPA-WYCW

Media General taps the former GM of WTNH-WCTX New Haven, Conn., to run its CBS and CW affiliates in Greenville-Spartanburg, S.C.-Asheville, N.C.

DMA 37

WSPA Spartanburg Rebrands Newscasts

DMA 37 (GREENVILLE-SPARTANBURG-ASHEVILLE, NC)

Karen Kelly Out As News Director Of WSPA

WSPA News Director Karen Kelly has been pink slipped … errrr … “resigned” from the CBS affiliate. Kelly joined the WSPA-WYCW, Media General duopoly in Greenville-Spartanburg, S.C., in late 2012, taking over for Dan Cates.

DIGITAL DMAS (37)

Post-Paywall, Greenville’s Media Scene Shifts

When Gannett’s The Greenville (S.C.) News launched its hard paywall in July 2010, traffic dwindled and let the newspaper’s TV competitors take the lead in the market’s online media scene. Earlier this year, the paper switched to a metered model in an attempt to win back readers.

DMA 37

Romine To Lead Media General In Spartanburg

The group owner moves Robert Romine from VP-GM of its Jackson and Hattiesburg, Miss., stations to the same slot at its WSPA (CBS)-WYCW (CW) duopoly in South Carolina.

DMA 36

Social Media Doesn’t Stop During WSPA News

With the advent of Facebook and Twitter, some journalists are elevating multitasking to a new art form. WSPA Greenville-Spartanburg, S.C. anchor Amy Wood is hard to beat, amassing one of local TV’s largest social followings (@TVAmy | Facebook) in part by interacting with her audience while she’s live on the air.