Karen Vigurs-Stack is the new creative services director for WSPA, Nexstar’s CBS affiliate licensed to Spartanburg, S.C.
Nexstar Ups Kenny Lawrence To Spartanburg GM
The 20-year local broadcast veteran moves from Nexstar’s Tri-Cities, Tenn., operations to lead WSPA (CBS) and WYCW (CW).
Kelly Named News Director Of WSPA-WYCW
Media General promotes her from managing editor to succeed Dan Cates as news chief at the CBS-CW duopoly in Spartanburg, S.C.
How Social Should A Newscast Be?
KOMU Columbia, Mo., in DMA138, has taken the plunge into social media news, last week launching a 4 p.m. newscast that makes viewers an integral part of the show. And there’s a social media desk that includes two reporters tracking bloggers, Tweets and online conversations about topics making the news. Industry watchers applaud KOMU for pushing the envelope in its use of social media at a time when many stations are still trying to figure them out. But some question their heavy use in what has always been a sit-back, passive medium.
