DMA 38: SPARTANBURG, SC

Nexstar Ups Kenny Lawrence To Spartanburg GM

The 20-year local broadcast veteran moves from Nexstar’s Tri-Cities, Tenn., operations to lead WSPA (CBS) and WYCW (CW).

DMA 37 (SPARTANBURG, SC)

Kelly Named News Director Of WSPA-WYCW

Media General promotes her from managing editor to succeed Dan Cates as news chief at the CBS-CW duopoly in Spartanburg, S.C.

AIR CHECK BY DIANA MARSZALEK

How Social Should A Newscast Be?

KOMU Columbia, Mo., in DMA138, has taken the plunge into social media news, last week launching a 4 p.m. newscast that makes viewers an integral part of the show. And there’s a social media desk that includes two reporters tracking bloggers, Tweets and online conversations about topics making the news. Industry watchers applaud KOMU for pushing the envelope in its use of social media at a time when many stations are still trying to figure them out. But some question their heavy use in what has always been a sit-back, passive medium.