Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, TVNewsCheck’s Paul Greeley shares the work — and the thinking behind it — of local TV marketing executives around the country to see how it’s changed to reflect the news events so far this year.
Tegna’s NBC-ABC duopoly in Jacksonville, Fla., picks assistant ND to fill the top spot vacated by Meagan Harris last year.
With changing TV viewing habits, Tegna’s NBC-ABC combo in Jacksonville, Fla., is experimenting with augmented reality and 3D technologies to grab viewers’ attention and enhance the storytelling experience. During recent newscasts, anchors in the studio have dodged a school bus and shared the screen with a circling shark — both virtual, of course. News Director Meagan Harris talks about the experiments.
A WTLV Jacksonville, Fla., promotion for the Jacksonville Jaguars included EAS tones permitted only for emergencies and system tests.
Tegna’s NBC affiliate WTLV tops the Jacksonville, Fla., market in total social actions over the last six months, according to Shareablee, while Graham Media’s indie WJXT leads in fans/followers. WTLV’s news director says making social a constant part of the daily news discussion — and listening to the audience on Facebook — has helped move the station into the top slot.
With new anchors, new call letters and a new pace, Action News on WFOX and WJAX presents itself as an alternative to the long-established brands of News4Jax (WJXT) and First Coast News (WTLV and WJXX).
The long-time Gannett news and management executive will take over the group’s NBC-ABC duopoly in Jacksonville, Fla., succeeding Eric Land.
The broadcast executive and former COO of the Tampa Bay Buccaneers is tapped by Gannett to lead its NBC-ABC duopoly in Florida.