APPCHECK: WTOP WASHINGTON

WTOP App Hybridizes With Mobile Web

Washington all-news powerhouse WTOP’s relaunched news app, which combines a native app home page with the station’s mobile site, streamlines advertising and makes it easier for the newsroom to make changes on the fly. The app has helped boost WTOP’s mobile traffic, which now makes up 10% of its total digital traffic.

SPECIAL REPORT: TRAFFIC REPORTING

Road Traffic Drives Web Traffic At WTOP.com

For WTOP.com, the website for Washington, D.C.’s 24-hour headline news radio station, helping the region’s drivers navigate around traffic snarls has boosted site visits. This is the second of four articles that will appear this week and that collectively constitute a TVNewsCheck Special Report on Traffic Reporting.