WTVI Charlotte, N.C., was launched as an “educational” station 50 years ago this summer, and educational it is becoming again. The PBS affiliate, now run by Central Piedmont Community College, will become a laboratory for the college’s new associate degree program in broadcasting and production technology launching in August.
Rentrak Corp. today announced a multi-year local TV ratings contract with PBS affiliate WTVI Charlotte, N.C. (DMA 25). The new agreement makes WTVI the second station in Charlotte and the second PBS affiliate to use Rentrak’s TV ratings currency. “We are excited to use Rentrak’s measurement moving forward,” stated Regina Berry, director of media operations […]
Charlotte, N.C.’s struggling public television station says it could go out of business as early as this summer if a plan to turn it over to Central Piedmont Community College fails.
Charlotte, N.C.’s struggling public TV station and Central Piedmont Community College are in preliminary talks about joining forces to keep WTVI on the air. Last year, the station — whose financial condition has turned perilous since the recession began to grip Charlotte in 2008 — ran a deficit of about $300,000. Fundraising is lagging by a couple hundred thousand dollars at the midpoint of this fiscal year, WTVI President Elsie Garner said Wednesday.