Schwaid joins the Fox Philadelphia O&O from Meredith Local Media, where he was VP of digital content. He succeeds Kingsley Smith, who in June became the ND at Fox’s O&O in Los Angeles, KTTV.
AIR CHECK BY DIANA MARSZALEK
It’s Not Your Father’s Late News At Fox O&Os
The 16 Fox-owned stations that produce news are trying to change the way they do latenight news and “break out of the box.” Among the innovations are debates, interviews and commentary about controversial local issues. Says AR&D’s Jerry Gumbert: “Fox realizes, perhaps better than some broadcasters, that the same old content and same old format and presentation style are barriers to future growth and relevancy with consumers.”
