Gray Television’s CW affiliate WUAB Cleveland (DMA 19) is partnering with the Cleveland Metropolitan School District (CMSD) and Cleveland Teachers Union, Local 279, to bring students a daily televised virtual classroom. The show is called CMSD on CW43, and it airs Monday through Friday at 9 a.m. The hour-long program features CMSD’s teachers delivering weekly […]
Branding is a tool that has been used to promote and market everything from soft drinks and automobiles to political campaigns and sports. It has been an essential part of television news for decades, growing in importance as both technology and viewing options have exploded.
Effective July 16, the Raycom station takes over the CW’s lineup from WBNX.
If you’ve heard the rumor that MNT affiliate WUAB Cleveland will be going off the air, relax. It isn’t gong anywhere. Its owner, Raycom Media, which also owns the market’s CBS affiliate WOIO, has sold the WUAB ch. 43 frequency as part of the FCC’s spectrum auction and will be airing WUAB on WOIO’s ch 19, with no disruption in signal, according to the duopoly’s GM Erik Schrader.
Erik Schrader has some tough decisions to make as he takes over as the new vice president and general manager at Raycom’s two Cleveland stations, WOIO (CBS) and WUAB (MNT). “My first goal is to take a couple of months and really get the rhythm of a place, to determine what is and isn’t working,” he says. “My goal is to keep an open mind and not make quick decisions based on perceptions, but really get a fix on the reality.”
The former WIAT Birmingham, Ala., GM will oversee Raycom’s CBS-MNT duopoly in Cleveland.
News-producing stations in the country’s 18th largest TV market have been hard at work preparing to offer comprehensive coverage of next week’s Republican National Convention that’s relevant to area viewers, while also ensuring staff have flexibility to cover unexpected activity and stay safe.
When Donald Trump and other Republican luminaries take their turns at the podium next month at the Republican National Convention, the reporters and producers of hundreds, maybe thousands, of television news organizations will focus their efforts on the messages emanating from the Quicken Loans Arena stage. The exception, though, will be the handful of hometown broadcast stations, whose cameras will be trained elsewhere.
The former news chief at WUSA Washington takes over Raycom’s Cleveland news operations, succeeding Dan Salamone.