The station group taps former Telemundo Boston executive Alexander von Lichtenberg to lead its Fox affiliate WFFF, WVNY and MyChamplainValley.com.
Veteran broadcasting executive Craig Marrs will lead WFFF, WVNY and MyChamplainValley.com.
The 23-Year broadcast executive and New England Native will lead WFFF Burlington and oversee the operating agreement for Mission Broadcasting’s WVNY.
The $16.9 million purchase of WFFF and WVNY announced last year has closed.
It’s buying KGPE Fresno and KGET/KKEY-LP Bakersfield, both California, from Newport for $35.4 million and, in a separate deal with Mission Broadcasting, is buying WFFF and WVNY Burlington, Vt.
In Vermont, a state where town hall meetings have held an honored place for 200 years, social media seems like a natural fit. After Tropical Storm Irene cut a swath of devestation through the region earlier this year, Burlington media used Facebook and Twitter to get info out to the community.