DMA 130

Florence Could Knock 3 Stations Off Air

WWAY, WECT and WSFX in Wilmington, N.C., might be off the air soon due to damage from Hurricane Florence as their generators are running out of fuel to power transmitters.

DMA 130: WILMINGTON, NC

WWAY Adding CBS To Its Affiliation Lineup

Morris Multimedia’s ABC affil in Wilmington, N.C., will add CBS to its list of affiliations on Jan. 1. The change moves CBS network from WILM, a low-power station owned by Capitol Broadcasting, to subchannel 3.2 on WWAY with The CW moving to 3.3.

CBS Moving Affiliation In Wilmington, NC

CBS will switch its affiliation in Wilmington, N.C., to a subchannel of Morris Network-owned ABC affil WWAY. The change is part of a broader agreement that extends the network’s affiliation with Morris-owned stations in Chattanooga, Tenn., and Columbus, Miss. CBS will end its affiliation in Wilmington with Capitol Broadcasting’s low-power station WILM-LD.

PLAYOUT

Virtual Sets Aren’t Just For Major Market Stations

DMA 131 (WILMINGTON, NC)

WWAY Meteorologist Jerry Jackson Leaving

DMA 131 (WILMINGTON, NC)

WWAY News Director Scott Pickey Out

The Wilmington, N.C., ABC affiliate confirms Pickey no longer works at the station. WWAY wouldn’t comment on when he left or why.

Should TV Reporters Endorse Products?

The line between news and advertising has been blurring for years. Infomercials, advertorials, “native” ads online. Now, there’s a new option: social media ads, like the ones newbie WWAY Wilmington, N.C., reporter Sara Hopkins gets paid to post on Instagram to supplement her “starter market” salary.

DMA 131 (WILMINGTON, NC)

WWAY Chooses Vizrt TV In A Box, Trackless Studio

DMA 132 (WILMINGTON, NC)

WWAY Adding CW On Subchannel

Starting Oct. 1, the Morris Multimedia-owned ABC affiliate in Wilmington, N.C., will broadcast The CW in high definition on its ch. 3.2 under the Cape Fear CW brand.

DMA 132 (WILMINGTON, NC)

WWAY News Director Arrested During Parade

Wilmington, N.C., police arrested WWAY News Director Scott Pickey for traffic offenses during the MLK Day Parade in downtown Wilmington. Watch the video here.

DMAS 64, 86, 118, 132 & 133

Rentrak Signs All Five Morris Stations

The group owner is adding StationView Essentials to its stations in Macon, Ga.; Lexington, Ky.; Columbus, Miss.; Wilmington, N.C.; and Chattanooga, Tenn.