WWAY Wilmington

Morris Multimedia’s ABC affil in Wilmington, N.C., will add CBS to its list of affiliations on Jan. 1. The change moves CBS network from WILM, a low-power station owned by Capitol Broadcasting, to subchannel 3.2 on WWAY with The CW moving to 3.3.

CBS will switch its affiliation in Wilmington, N.C., to a subchannel of Morris Network-owned ABC affil WWAY. The change is part of a broader agreement that extends the network’s affiliation with Morris-owned stations in Chattanooga, Tenn., and Columbus, Miss. CBS will end its affiliation in Wilmington with Capitol Broadcasting’s low-power station WILM-LD.

The Wilmington, N.C., ABC affiliate confirms Pickey no longer works at the station. WWAY wouldn’t comment on when he left or why.

The line between news and advertising has been blurring for years. Infomercials, advertorials, “native” ads online. Now, there’s a new option: social media ads, like the ones newbie WWAY Wilmington, N.C., reporter Sara Hopkins gets paid to post on Instagram to supplement her “starter market” salary.

Starting Oct. 1, the Morris Multimedia-owned ABC affiliate in Wilmington, N.C., will broadcast The CW in high definition on its ch. 3.2 under the Cape Fear CW brand.

Wilmington, N.C., police arrested WWAY News Director Scott Pickey for traffic offenses during the MLK Day Parade in downtown Wilmington. Watch the video here.

The group owner is adding StationView Essentials to its stations in Macon, Ga.; Lexington, Ky.; Columbus, Miss.; Wilmington, N.C.; and Chattanooga, Tenn.