MARKET SHARE MONDAY MEMO
WWL New Orleans Branding Change Points To The Future
WWL in New Orleans used its 65th anniversary to take stock of itself. “In this business, at certain points, you have to make certain that you are still hitting the mark that needs to be hit,” says Tod Smith, WWL’s general manager.
TVN FOCUS ON JOURNALISM
Tegna Snaps Gun Violence Reporting Out Of Its Fog
Collaborating journalists at eight Tegna stations across the country took a deeper look at gun violence to reclaim a signal out of crime reporting’s usual noise. The result, 7 Days, 1,000 Shootings, charts a path to more impactful local journalism on the epidemic.
One of the station’s executive producer is tapped to oversee news at Tegna’s CBS affiliate in New Orleans.