WWL, Tegna’s CBS affiliate in New Orleans, is bringing back its unique, non-traditional sales campaign, Louisiana Made, Louisiana Proud. Over the years, the Louisiana Made, Louisiana Proud campaign featured more than 450 local commercials in almost every category imaginable.
WWL’s investigation exposing corruption in a New Orleans city agency triggered a raid by the FBI to seize records just hours later. The three-part investigation, Hidden Dangers, reveals how months of painstaking, dogged detective work uncovered a practice literally ready to explode. And linear TV news viewers tuned in at the appointed time to watch.
Hurricane Ida roared into Louisiana on Aug. 16, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
Tegna Inc’s. Vault Studios, creators of true crime podcast Bardstown, are back with a new unsolved mystery in season two of the series, titled Beyond Bardstown: Lacombe. In the new season, the Vault team partners with WWL-TV, Tegna’s CBS affiliate in New Orleans, and heads to the small community of Lacombe, La., to ask who killed […]
What drives social media engagement in New Orleans? WWL-TV says weather — and sometimes gumbo, of course. WWL has just over 3.3 million actions on social, 25% of the total engagement generated in the market, with more than 13.6 million social actions. WWL also was first in actions per post with 259.
Sing Like a Star will air in 33 Tegna markets and be hosted by Arthel Neville. It will be produced out of WWL New Orleans and premieres Sept. 16.
Tegna Media President Dave Lougee challenged his stations to come up with new ideas for first-run shows that it could take group-wide — and possibly nationally. That yielded five pilots and, of those, two from WXIA Atlanta and WWL New Orleans were deemed worthy to produce locally.