What drives social media engagement in New Orleans? WWL-TV says weather — and sometimes gumbo, of course. WWL has just over 3.3 million actions on social, 25% of the total engagement generated in the market, with more than 13.6 million social actions. WWL also was first in actions per post with 259.
Sing Like a Star will air in 33 Tegna markets and be hosted by Arthel Neville. It will be produced out of WWL New Orleans and premieres Sept. 16.
Tegna Media President Dave Lougee challenged his stations to come up with new ideas for first-run shows that it could take group-wide — and possibly nationally. That yielded five pilots and, of those, two from WXIA Atlanta and WWL New Orleans were deemed worthy to produce locally.
The New Orleans native and former WVUE and KNBC news director will head news at Gannett’s CBS affiliate in NOLA.