The acquisition expands Raycom Media’s reach and presence in Florida with $68.5 million buy. It also owns Fox affiliates WFLX in West Palm Beach and WPGX in Panama City. Heartland Media steps in to buy the last of Calkins’ stations, WAAY Huntsville, Ala., for $13.5 milllion.
Raycom will buy Calkins’ WWSB Sarasota and WTXL Tallahassee, both Florida, while Raycom duopoly partner American Spirit Media will buy WAAY Huntsville, Ala., which will presumably be operated in tandem with Raycom’s Huntsville NBC affiliate, WAFF. “We came to this decision reluctantly and after a long period of deliberation,” Calkins CEO Mark Contreras says in a memo to employees.
The GM of WWSB Sarsota adds oversight of the company’s other two stations to his portfolio.
Calkins Media moves its group vice president of finance to Florida to run its ABC affiliate.