Gannett’s Atlanta NBC affiliate is dropping Dr. Phil at 5 p.m. starting March 2 and bringing back a local newscast at that hour. But Dr. Phil fans shouldn’t despair. The station was already showing repeats of the show at 3 p.m. Now, the first-run editions of his show that had been on at 5 will air at 3. The station is also ending its noon and 7 p.m. news programs.
Former Weather Channel executive Jennifer Rigby has been named the new news director at Gannett’s Atlanta NBC affiliate, replacing Ellen Crooke, who was promoted by Gannett to help run news operations for 46 stations nationwide.
With the addition of the NBC affiliate, the diginet’s reach jumps to 17% of TV homes.Also this week, WeatherNation made its debut on two other Gannett stations, KTHV Little Rock, Ark., and WFMY Greensboro, N.C.
The group owner says it has the top three stations in primetime viewership of the games in the adults 25-54 demo and its NBC affils also comprise four of the top five and six of the top 10.
Growing morning commutes and earlier newscasts have given traffic reporting a new importance, not only on-air. And as traffic information from alternative sources grows, TV stations are working to remain the top destination for traffic news. They are developing new ways of tracking traffic in real time and are also delivering the information to commuters through email, social media and mobile devices. This is the third of four articles that will appear this week and that collectively constitute a TVNewsCheck Special Report on Traffic Reporting.
Gannett’s NBC affiliate is the first station to work with the TV check-in service GetGlue. Viewers can now check into 11Alive newscasts via GetGlue’s mobile apps or 11Alive.com.
In Atlanta, online media makes up 20% of a slow-growing $2.4 billion local ad pool — a number only expected to hit $2.7 billion by 2016, according to Borrell Associates — and it’s hometown media company Cox Enterprises that makes the biggest splash in that pool, running the market’s top newspaper and TV sites.