“Yes. Isn’t that incredible?” Esteban Creste, VP and news director of Univision’s WXTV New York, is taking a well-earned victory lap. The station’s late news, Solo a las Once (Only at Eleven), won the July sweep in adults 18-49 and came in second in adults 25-54 — that’s against all New York stations, regardless of language. “It’s not only that we’re number one,” Creste says, “it’s number one during these times that people are desperate for information.”
Esteban Creste is news director at Univision’s WXTV New York. He and his team have decided to re-imagine one of local television’s most familiar and enduring formats — the late news. While it’s way too soon to know whether the experiment will work, there are lessons already for any station interested in challenging the status quo.
WXTV’s existing 1,800 square-foot set has been redesigned to accommodate new technology that also reduces power consumption and enhances the storytelling experience. It includes a 24-foot long, wall to ceiling, curved monitor wall and a larger Chroma wall to magnify weather maps, animations and enhance the artwork of daily forecasts within the daily meteorology reports.
When Univision announced expanded local news apps for seven of its top markets this week, one of the platforms for “integrated social media sharing capabilities” was a channel you won’t usually see in similar English-language-station releases. It’s WhatsApp, the world’s most popular messaging app, but one that’s little-used by U.S. newsrooms.
The new apps will include livestream so mobile users can watch local newscasts in real time.
Univision-owned WXTV New York (DMA 1) has hired Jose Pagliery to lead its investigative unit, Univision Investiga. He will conduct special reports and break stories that impact the Hispanic community across all platforms. In his role, he will also contribute to Noticias Univision 41 “A Tu Lado” (Univision 41 On Your Side), a segment aimed […]
Students as young as 12 years-old are writing, shooting, editing and starring in videos that have been shown in news programs on Univision-owned WXTV New York. It’s all part of a project started by Univision Communications, to open media centers in schools across the U.S.
Norma Morato is no longer news director of Univision’s O&O in New York. One inside source says she has resigned. Another source says she was seen packing her belongings from her office last Friday signaling she was on her way out.