On New Year’s Eve in 1953 just before midnight, WYFF, dubbed “Giant of the Southern Skies,” signed on the air. It would be the start of seven decades of news, weather and service to the communities of upstate South Carolina, Western North Carolina and Northeast Georgia.
WYFF held a fundraiser to benefit the Spartanburg Soup Kitchen on Wednesday, May 24. This event also celebrated the memory of WYFF News 4’s Mike McCormick and Aaron Smeltzer, two journalists who died five years ago while covering a storm.
Hearst moves him from its WJCL Savannah, Ga., to succeed Akili Franklin in leading journalism operations at the South Carolina NBC affiliate.
Exclusives
WLOS, WSPA, WHNS, WYFF and WMYA are now broadcasting with ATSC 3.0 technology.
Hearst-owned NBC affiliate WYFF Greenville, S.C., have debuted a new set from Devlin Design Group. The studio features the latest technology and integrates textures and imagery relating to an iconic […]
Hearst NBC affiliate Greenville, S.C., has appointed Nigel Robertson to join Carol Clarke as co- anchor of the 6 and 11 p.m. newscasts. The news follows long-time anchor Michael Cogdill’s […]
TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
Akili Franklin Named WYFF News Director
Hearst moves her from its WDSU New Orleans to succeed Bruce Barkley at its NBC affiliate in Greenville, S.C.
KCRA And WYFF Help Provide Meals For Communities
Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 38), announced today that beginning next week Parella Lewis will anchor weather weekday mornings on WYFF News 4 Today, joining Geoff Hart […]
WYFF Names Marc Whiteman Sports Director
Hearst-owned NBC affiliate WYFF Greenville-Spartanburg, S.C. (DMA 38), has added Marc Whiteman as sports director. He will join Carol Clarke and Michael Cogdill on the anchor desk weeknights at 6 […]
Parella Lewis Joins WYFF Weather Team
Hearst-owned NBC affiliate WYFF has hired Parella Lewis for its WYFF News 4 weather team. She will anchor weather on Saturday and Sunday mornings alongside news anchor Dana Griffin. Viewers […]
Chris Justus Named WYFF Chief Meteorologist
The Hearst NBC affiliate in Greenville, S.C., promotes him to succeed the retiring John Cessarich in November.
WYFF Airing Live Domestic Violence Special
Humphries Returns To Run Hearst’s WYFF
Hearst brings John Humphries back to the Greenville, S.C., NBC affiliate to succeed John Soapes as president and general manager. He had an earlier tour there as director of sales.
Hearst-owned NBC affiliate WYFF Greenville, S.C. (DMA 37), will add a half-hour to its Sunday 11 p.m. newscast. Starting Feb. 21, WYFF News 4 at 11 p.m. will expand to […]
America’s Largest Home Shown On WYFF
WYFF Named ‘Best News’ In S.C. By AP
WYFF Ups Allyson Powell To A.M. Co-Anchor
Hearst-owned NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), on Tuesday promoted Allyson Powell to co-anchor of WYFF News 4 Today. Powell came to WYFF as a traffic reporter in […]
Red Cross Thanks WYFF For Telethon
WYFF Raises Over $700,000 During Telethon
WYFF Holding Carolina Flood Relief Telethon Today
WYFF, Weather Channel Team In Partnership
Hearst-owned NBC affiliate WYFF Greenville, S.C. (DMA 37), and The Weather Channel have formed an exclusive local partnership to provide audiences expanded local, regional and national weather information. The partnership […]
WYFF’s Cogdill Honored With NATAS Silver Circle
Michael Cogdill, anchor at Hearst’s NBC affiliate WYFF Greenville-Spartanburg, S.x. (DMA 37), has been named to the Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Southeast […]
Longtime WYFF Anchor Brotherton Leaving News
Buckle Up For A Ride Inside NASCAR On WYFF
WYFF Chronicles Shoeless Joe For Murrow Award
More movie entertainment choices are coming soon to viewers in Greenville-Spartanburg-Asheville-Anderson, S.C. (DMA 37) with the addition of diginet Movies! Network. Hearst-owned NBC affiliate WYFF will debut Movies! Carolina on […]
WYFF Names New Weekend Evening Anchors
Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), today named a new anchor team for its weekend evening newscasts. Ashley Swann will anchor WYFF News 4 at 6 […]
Baseball Legend Chronicled In WYFF Special
WYFF Set To Celebrate 60 Years On The Air
Dec. 31 marks the 60th anniversary of Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg, SC-Asheville, N.C. (DMA 37). WYFF (formerly WFBC) signed-on a few minutes before midnight on Dec. 31, 1953. The station was the brainchild of radio owners Roger Peace and R.A. Jolly. The men joined forces and debuted WFBC as the “Giant of the Southern Skies.” WFBC was renamed WYFF, Your Friend Four, in 1983. “WYFF 4 has been a strong legacy television station serving the Carolinas and Georgia for 60 years,” said John Soapes, WYFF president-GM. “Our commitment to quality news, exceptional programming and goodwill in the community will continue for many years to come.”
WYFF Adds Meteorologist Pamela Wright
Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg-Asheville, N.C. (DMS 37), has named meteorologist Pamela Wright to its weather team. Wright will work with WYFF’s Chief Meteorologist John Cessarich and meteorologists Dale […]
WYFF Adds Allyson Powell For Morning Traffic
Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 37) has hired Allyson Powell as its weekday morning traffic reporter beginning Aug. 6. She will join anchors Geoff Hart and Beth […]
Topping Papers Using Web, Mobile, Apps
For TV stations that must now compete in a multiplatform universe, promotion strategies have, by necessity, expanded to far more than just on-air spots. Here’s how two stations that are consistently beating their newspaper competition online stay on top of their game.
