WYFF Greenville

Hearst-owned NBC affiliate WYFF Greenville, S.C., have debuted a new set from Devlin Design Group. The studio features the latest technology and integrates textures and imagery relating to an iconic bridge located in the heart of downtown and the natural beauty of the surrounding Blue Ridge Mountains, in a visual contemporary aesthetic. During the input […]

Hearst NBC affiliate Greenville, S.C., has appointed Nigel Robertson to join Carol Clarke as co- anchor of the 6 and 11 p.m. newscasts. The news follows long-time anchor Michael Cogdill’s announcement that he plans to retire. Robertson will assume the role after Cogdill’s departure in late November. “WYFF 4 has a high standard of trusted, […]

Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 38), announced today that beginning next week Parella Lewis will anchor weather weekday mornings on WYFF News 4 Today, joining Geoff Hart and Amanda Crawford. The news follows Dale Gilbert’s announcement that he plans to scale back his schedule. “Parella joined WYFF 4 last fall and has […]

Hearst-owned NBC affiliate WYFF Greenville-Spartanburg, S.C. (DMA 38), has added Marc Whiteman as sports director. He will join Carol Clarke and Michael Cogdill on the anchor desk weeknights at 6 and 11 p.m. He will also anchor high school football coverage every week this fall at 11 p.m. on Friday Night Hits. Whiteman comes to […]

Hearst-owned NBC affiliate WYFF has hired Parella Lewis for its WYFF News 4 weather team. She will anchor weather on Saturday and Sunday mornings alongside news anchor Dana Griffin. Viewers will also see Lewis weekday mornings working with meteorologist Dale Gilbert several days a week on WYFF News 4 Today. Lewis comes to WYFF 4 […]

Hearst brings John Humphries back to the Greenville, S.C., NBC affiliate to succeed John Soapes as president and general manager. He had an earlier tour there as director of sales.

Hearst-owned NBC affiliate WYFF Greenville, S.C. (DMA 37), will add a half-hour to its Sunday 11 p.m. newscast. Starting Feb. 21, WYFF News 4 at 11 p.m. will expand to midnight providing a full hour of local news, weather and sports. According to WYFF, it will be the only station in the market to have […]

Hearst-owned NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), on Tuesday promoted Allyson Powell to co-anchor of WYFF News 4 Today. Powell came to WYFF as a traffic reporter in July 2013. She was promoted to full-time traffic anchor and general assignment reporter in October 2014 and has been reporting on a variety of daily […]

Hearst-owned NBC affiliate WYFF Greenville, S.C. (DMA 37), and The Weather Channel have formed an exclusive local partnership to provide audiences expanded local, regional and national weather information. The partnership will enable WYFF to offer its advertisers the ability to target the large user base of The Weather Channel online and in the company’s ubiquitous […]

Michael Cogdill, anchor at Hearst’s NBC affiliate WYFF Greenville-Spartanburg, S.x. (DMA 37), has been named to the Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Southeast Chapter. The award was given in a ceremony today at the Grand Hyatt in Atlanta, Ga. The Silver Circle is a society of honor that […]

More movie entertainment choices are coming soon to viewers in Greenville-Spartanburg-Asheville-Anderson, S.C. (DMA 37) with the addition of diginet Movies! Network. Hearst-owned NBC affiliate WYFF will debut Movies! Carolina on its 4.2 subchannel on Wednesday, Dec. 31, at 8 a.m. with a full day of classic Cary Grant movies. “We are excited about the debut […]

Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), today named a new anchor team for its weekend evening newscasts. Ashley Swann will anchor WYFF News 4 at 6 and 11 p.m. on Saturdays. On Sunday evenings, Mike McCormick will join Ashley as co-anchor. WYFF meteorologist Chris Justus and sports anchor Marc Dopher round […]

Dec. 31 marks the 60th anniversary of Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg, SC-Asheville, N.C. (DMA 37). WYFF (formerly WFBC) signed-on a few minutes before midnight on Dec. 31, 1953. The station was the brainchild of radio owners Roger Peace and R.A. Jolly. The men joined forces and debuted WFBC as the “Giant of the Southern Skies.” WFBC was renamed WYFF, Your Friend Four, in 1983. “WYFF 4 has been a strong legacy television station serving the Carolinas and Georgia for 60 years,” said John Soapes, WYFF president-GM. “Our commitment to quality news, exceptional programming and goodwill in the community will continue for many years to come.”

Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg-Asheville, N.C. (DMS 37), has named meteorologist Pamela Wright to its weather team. Wright will work with WYFF’s Chief Meteorologist John Cessarich and meteorologists Dale Gilbert and Chris Justus, reporting weather weekend mornings. Wright joins Myra Ruiz on WYFF News 4 Today, the weekend morning news from 5 to 8 […]

Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 37) has hired Allyson Powell as its weekday morning traffic reporter beginning Aug. 6. She will join anchors Geoff Hart and Beth Brotherton and meteorologist Dale Gilbert with “Beat the Traffic” reports starting at 6 a.m. Powell grew up in Greenville and is a graduate of the […]

For TV stations that must now compete in a multiplatform universe, promotion strategies have, by necessity, expanded to far more than just on-air spots. Here’s how two stations that are consistently beating their newspaper competition online stay on top of their game.

Hearst-owned WYFF Greenville, S.C. (DMA 37), announced that the next edition of its locally produced news magazine Chronicle will focus on the alarming rate of domestic violence in South Carolina. Chronicle: Living in Fear, will be broadcast on by the NBC affiliate on Thursday, July 25, at 7:30 p.m. According to the station, the statistics […]

The devastating effects of the tornado in Moore, Oklahoma left people wondering what they could do to help. On Wednesday, May 22, Hearst-owned WYFF Greenville, S.C. (DMA 37), responded and offered an immediate outlet for those who wanted to help with relief efforts. WYFF partnered with the Upstate Chapter of the American Red Cross in […]

Hearst Television NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), today named Blake Bridges its new general sales manager effective immediately. Blake succeeds John Humphries, who last month was named president-GM of Hearst’s WGAL Lancaster, Pa. He will oversee all of the station’s sales efforts for WYFF, This WYFF 4.2, WYFF4.com and WYFF 4 mobile applications.   […]

Bruce Barkley will head its WYFF Greenville-Spartanburg-Anderson-Asheville’ news operations and will be succeeded as news chief at WAPT Jackson, Miss., by Ben Hart.

When Gannett’s The Greenville (S.C.) News launched its hard paywall in July 2010, traffic dwindled and let the newspaper’s TV competitors take the lead in the market’s online media scene. Earlier this year, the paper switched to a metered model in an attempt to win back readers.