Microsoft Nabs More Partners for Xbox Ads

ESPN and CBS are among the growing list of partners for its much-ballyhooed ad initiative via Xbox Live, where advertisers can now buy traditional 30-second spots within TV apps running on the platforms.

Xbox Live Challenges Cable Box

Beginning Tuesday, subscribers of Microsoft’s Xbox Live online service will be able to watch a wide array of mainstream television programming from the Xbox 360 console.

Fios TV App Bringing 26 Chs To Xbox 360

Starting in December, Xbox Live Gold members will be able to download a Verizon Fios TV application to their Xbox 360 gaming consoles. Upon doing so, and as long as they’re both Verizon TV and Internet subscribers, they’ll be able to watch live programming on 26 channels through Verizon’s service.