ESPN and CBS are among the growing list of partners for its much-ballyhooed ad initiative via Xbox Live, where advertisers can now buy traditional 30-second spots within TV apps running on the platforms.
Beginning Tuesday, subscribers of Microsoft’s Xbox Live online service will be able to watch a wide array of mainstream television programming from the Xbox 360 console.
Starting in December, Xbox Live Gold members will be able to download a Verizon Fios TV application to their Xbox 360 gaming consoles. Upon doing so, and as long as they’re both Verizon TV and Internet subscribers, they’ll be able to watch live programming on 26 channels through Verizon’s service.
