After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 and Xbox One. However, viewers shouldn’t expect Xbox Originals, as they’re called, to be available the same way that content is provided on Netflix and Hulu.
In a significant bet that a technology company can compete with Hollywood to produce original video content, Microsoft Corp. has hired Nancy Tellem, the longtime entertainment president of the CBS network, to run a new production studio in Los Angeles.
Microsoft plans to add 35 more content providers to the Xbox, including Nickelodeon, Machinima, and others. That, Microsoft says, will complement the more than 200 million movies, television shows, and videos it has added to Xbox Live in the last year.
Microsoft’s long-rumored plans to bring cable television content to its Xbox video game console will become reality over the holidays. The software giant announced this morning that nearly 40 television content providers — including Comcast, Verizon and HBO in the United States — will roll out programming over Xbox Live. The company also has deals lined up with providers in the U.K., Spain, Canada, Mexico, Germany and Italy.
Microsoft said this morning at its E3 Xbox press conference that Xbox is going to have Live TV starting this fall. Mark Whitten announced the service briefly but with few details. He said more content partners would be added later.