XFL And USFL To Merge As United Football League

Dwayne Johnson and Dany Garcia on Sunday unveiled plans for the United Football League, the new spring pro football league born from the merger of the XFL and USFL. During an appearance Sunday morning on Fox’s NFL on Fox, the pair said the UFL‘s debut season will begin March 30, 2024, with a game between the Arlington Renegades and Birmingham Stallions, the previous champions from each league. More details are expected soon regarding teams and markets. A promo logo suggests games will be played on ABC, ESPN, Fox and FS1.

Spring Football Leagues USFL, XFL Plan To Merge

The USFL and the XFL, two football leagues that were revived in recent years in a bid to bolster the sport during the NFL’s off-season, have decided to merge. The new entity will “establish best-in-class operations based on the most recent seasons of both league,” the two sports groups said in a terse statement Thursday, noting that more details about the new organization would be released at a later date.

Football Leagues XFL And USFL In Merger Talks

Pro football leagues XFL and USFL are in advanced talks to merge, three sources familiar with the situation tell Axios. Combining the two may be the smartest path forward for the leagues given the challenges and the history of failure for NFL alternatives. The merger would be structured as a merger of equals and would require regulatory approval, one of the sources said. The leagues hope to combine before the 2024 seasons.

Report: XFL Lost $60 Million In 2023

The XFL could eventually be the ex-FL, again. For now, though, the spring league will keep moving forward. While there’s no panic yet from new ownership that features Dwayne “The Rock” Johnson, the third iteration of the league founded by Vince McMahon in 2001 lost $60 million in 2023, according to Jabari Young of Forbes.com.

XFL Finalizes 2023 Season Kickoff Plans, Which Don’t Include L.A. Or New York

The XFL, the spring pro football league fronted by Dwayne Johnson and Dany Garcia, took a big step toward finalizing its plans Sunday with a press conference that revealed the cities, venues and head coaches for its upcoming 2023 season.

Reborn XFL Strikes TV Rights Deal With Disney

The third iteration of the XFL has found a TV home. The league and Disney have struck a global rights deal that will see all XFL regular season and playoff games running on ESPN, ABC and — in its first sports rights deal since becoming part of Disney — FX. The spring football league is set to begin play in 2023.

Dwayne Johnson’s XFL Sets Football R&D Pact With NFL

XFL Will Skip 2021 Season, Back In ’22

Dwayne Johnson, who teamed with Dany Garcia and RedBird Capital Partners to acquire the XFL over the summer, says the football league will take 2021 off but plans to return in 2022. “It’s an uphill battle,” Johnson wrote in a tweet, “but we’re hungry, humble and no one will outwork us.”

Dwayne ‘The Rock’ Johnson Buys The XFL

Dwayne Johnson, Dany Garcia and RedBird Capital have acquired the XFL. Founded by WWE CEO Vince McMahon, the football league was scheduled to go bankruptcy auction today, but Johnson, Garcia and RedBird acquired its parent company, Alpha Entertainment, for approximately $15 million.

McMahon Could Be Trying To Buy The XFL

As the bankrupt XFL looks for a buyer, the buyer could be its founder. XFL creditors “seem to believe” McMahon is positioning to buy the league out of bankruptcy. Separately, XFL President Jeffrey Pollack has contacted stadiums in Seattle and St. Louis about reinstating the league’s lease agreements.

XFL Shuts Down, No Plans To Return In 2021

The XFL is suspending operations effective immediately, a month after the spring football league stopped play due to the coronavirus pandemic. The league, owned by WWE Chairman Vince McMahon, currently has no plans to start up again 2021.

XFL Cancels Its First Season

The new XFL football league has stopped its first season, after a week where the league said it was “suspending” its season due to issues around COVID-19. “The COVID-19 pandemic, and the most recent state and local regulations, have left the XFL no choice but to officially cancel the remainder of the 2020 season,” according to a statement from the league. The league stops after five weeks of games, after launching Feb. 8.

XFL Viewership Continues To Fall

A year ago, the Alliance of American Football debuted to strong television ratings. But viewership eventually cratered and the upstart spring football league folded before the end of its debut season. A year later, the XFL is also having a hard time retaining viewers. Television ratings continued to fall in Week 4 after an impressive debut just weeks earlier.

XFL Loses More Than 1M Viewers Per Game

The XFL didn’t put up nearly as good a fight in its second round of games, with Vince McMahon’s NFL alternative losing more than 1 million viewers — per game — in Week 2. Once again, three games aired on broadcast and one on cable.

XFL, Bud Light Shake Up Football Ads

The NFL has worked in recent years to take some commercials out of America’s favorite game. The XFL is experimenting with new ways to push them in. Anyone who watched the new league’s St. Louis BattleHawks triumph over the Dallas Renegades in its first week of official play might have noticed ads for Bud Light Seltzer affixed to the helmets of the Texas home team. It’s a placement two more established sports leagues — the National Football League and Major League Baseball — have avoided, at least up until this point.

XFL Draws Decent Opening Weekend Ratings

The football league delivered some of the biggest audiences for sports programming on Feb. 8 and 9, with three of its four games outdrawing every NBA and college basketball telecast in the previous week. The numbers are a far cry from what the NFL brings in — and from the opening game of the previous XFL incarnation 19 years ago — but put the league on steady footing at the outset.


Jessell | At First Glance, XFL 2.0 May Score On TV

Rule changes, mics on coaches and in the faces of players on the sidelines bring viewers a fresh perspective, creating an intimacy more akin to what you find in televised baseball, tennis or golf.

Betting Could Be ‘X’ Factor For New Pro Football League

The revived XFL owned by wrestling impresario Vince McMahon will consciously appeal to fans accustomed to betting on professional or college football — and who otherwise would have nothing to bet on for months.

ESPN’s Steve Levy: XFL Is ‘Made-For-TV Football’


XFL Scores Late Ad Sales On Eve Of Launch

Advertisers have been slow to the table to support the newly-revived XFL league, which kicks off this weekend. Interest is finally stirring, according to ESPN and ABC, but uncertain audience engagement and the memory of past alternative pro-football league failures cast a shadow over its prospects.


TVN Focus | Ad Buyers See An Opening For McMahon’s XFL

“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”

New XFL Reveals 8 Team Names, Logos

Vince McMahon’s second try at the XFL announced its eight team names and logos on Wednesday. The rebooted league, which had an ill-fated attempt that lasted just one season in 2001, will begin play next February on the weekend following Super Bowl LIV.

XFL’s Plans Starting To Take Shape

The league — which will begin play the week after Super Bowl 54 — is in the middle of conducting “Summer Showcases” in the eight cities where it will have teams. The showcases are similar to pro days on college campuses and the NFL Scouting Combine as coaches get to work with prospects.

XFL Sets Multiyear Deal With ESPN And Fox

This is the second time Vince McMahon has launched a football league. The networks will start airing its games its games when the new league starts on Feb. 8, 2020, after the NFL season ends with the Super Bowl. The first version of the XFL — a joint venture of WWE and NBC — lasted one season in 2001.

McMahon: Gimmick-Free XFL To Return In ’20

WWE founder and chairman Vince McMahon announced Thursday he is giving a professional football league another go. It will be called the XFL, the same name of the league McMahon and NBC tried for one season in 2001, but it won’t rely on flashy cheerleaders and antics as its predecessor did, he said.