DIGITAL CONTENT NEWFRONTS
2 Yahoo Series To Compete For TV Ad $
During its Digital Content NewFronts presentation on Monday night, Yahoo presented its plans to siphon some of the $68 billion advertisers are expected to spend on U.S. TV this year. Those plans include: TV-length shows, live programming and the ability to retarget TV viewers with ads on Yahoo sites.
Yahoo announced a new open source platform at its developer event that bridges Android apps with Yahoo’s Connected TV experience.
Yahoo is trying to lure viewers from cable connections — striking deals with Ford, Mattel and Microsoft in an effort to start up a number of new “enhanced” TV features. The Yahoo Connected TV platform is working with tech companies and a slew of TV networks — ABC, CBS, HSN, and Showtime — to entice viewers.
