2 Yahoo Series To Compete For TV Ad $

During its Digital Content NewFronts presentation on Monday night, Yahoo presented its plans to siphon some of the $68 billion advertisers are expected to spend on U.S. TV this year. Those plans include: TV-length shows, live programming and the ability to retarget TV viewers with ads on Yahoo sites.

Yahoo Links 2nd Screen Devices To TVs

Yahoo announced a new open source platform at its developer event that bridges Android apps with Yahoo’s Connected TV experience.

CES 2011

Yahoo TV Lures Viewers, Aids Advertisers

Yahoo is trying to lure viewers from cable connections striking deals with Ford, Mattel and Microsoft in an effort to start up a number of new “enhanced” TV features. The Yahoo Connected TV platform is working with tech companies and a slew of TV networks ABC, CBS, HSN, and Showtime to entice viewers.