The game, between the Buffalo Bills and Jacksonville Jaguars, will be streamed free globally on Sunday morning. More than 30 advertisers will present spots during the game. Yahoo did not reveal the cost of the ads, but a Toyota marketing exec said it was comparable to the price of commercial time on traditional televised NFL games.
Katie Couric is renewing her news deal with Yahoo, which sources said will raise her annual package there from upwards of $6 million to $10 million. A spokesman for Couric confirmed that the well-knowm news anchor would be continuing with Yahoo, but neither he nor Yahoo would give additional specifics about the deal or about Couric’s compensation.
The company said that it had struck a deal with the National Football League to host the first free, live global webcast of a regular-season game, which will be played in London on Oct. 25.
ABC and Yahoo are expanding their relationship highlighted by Katie Couric’s reports being distributed across ABC News and Yahoo talent hitting Good Morning America. Beginning today, content across Disney/ABC Television Group will be featured on Yahoo. On March 16, Good Morning America will launch a new “Yahoo Your Day” daily series, featuring top Yahoo editors.
A year after Yahoo overhauled its ad-tech product line, the company has reorganized who is in charge of it as it shifts focus from selling ads on others’ sites to selling them on others’ mobile apps. Yahoo has promoted Prashant Fuloria to be the company’s SVP-advertising products.
Here is a perhaps crazy idea that sources say Yahoo CEO Marissa Mayer and her top executives have considered for saving the company: buying cable networks. Mayer and Yahoo considered acquiring Scripps Networks Interactive and may have actually begun M&A discussions with Scripps regarding at least two potential deals. In addition, Yahoo may have interest in buying CNN.
The $640 million acquisition is the Internet company’s latest attempt to boost its revenue. The deal marks Yahoo’s first major purchase since reaping a $9.4 billion windfall in September by selling part of its stake in a rapidly rising Internet star, Chinese e-commerce service Alibaba Group Holding Ltd.
Yahoo chief Marissa Mayer’s $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor, as well as persistent questions from marketers. But there are signs that the union may ultimately yield promising new mobile opportunities.
Yahoo is currently in talks to acquire cross-platform digital video ad service BrightRoll. The deal’s price tag could end up in the $700 million to $725 million range.
The Local Media Consortium, which represents more than 1,000 local media companies in top markets across the United States and Puerto Rico, has signed a dealt with Yahoo that gives local marketers and agencies access to Yahoo’s display and native advertising offerings as well as its ad platforms, including Yahoo Ad Exchange.
The company has a plan to stream 365 live concerts, free, but industry executives are skeptical that consumers will respond with favor. If successful, the program will help establish Screen, Yahoo’s video site and competitor to YouTube. And for Live Nation, the world’s biggest concert promoter, and the rest of the music industry, it could create a franchise for online concerts, which have long been promoted as the next big thing, but, despite many attempts, have never quite caught on with consumers.
Following the success of Netflix and a fresh push by Amazon in online video, the battle of the tech giants is now moving into television with Microsoft, Yahoo and AOL, among some of the latest players. These moves come as a growing number of consumers are turning away from traditional television to online services such as Netflix, and with those providers looking to draw viewers by offering new, and not just recycled programs.
Yahoo is raising its online video ambitions, with plans to acquire the kind of original programming that typically winds up on high-end cable TV or Netflix.
News of Yahoo’s talks to acquire News Distribution Network, which syndicates clips from local news affiliates across the U.S., indicates Yahoo is looking to make local TV news a big part of the online landscape. “Local online video is treacherous ground, a field that wrecked would-be disruptors in the last technology boom, but Yahoo might just have the scale, the expertise, and the hunger to finally make it work,” he observes.
The Wall Street Journal is reporting that Yahoo is in talks to acquire online-video service News Distribution Network, a deal that would help CEO Marissa Mayer compete with Google’s YouTube for viewers and ad dollars. WSJ subscribers can read the full story here.
Her global anchor job at Yahoo will be Couric’s secondary focus as she finishes up the second season of Katie, her syndicated talk show, according to a source. Couric’s company is paid $20 million to produce the show, but the media maven could be looking at a pay cut if ABC decides not to renew it.
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of the Sochi Games. Yahoo Sports and NBC Sports will also jointly provide news and analysis for digital segments to be promoted to both NBCOlympics.com and Yahoo users.
She’s just the latest big name in news to join Yahoo under CEO Marissa Mayer, who personally courted the former co-host of Today and anchor of the CBS Evening News. She arrives right behind former New York Times tech writer David Pogue, New York Times Magazine staffer Matt Bai and editor Megan Liberman. Hours after the news was announced Monday, Couric talked about why she made the leap.
Katie Couric officially is heading online with a Yahoo deal that had been rumored. The Web giant announced this morning the Couric will serve as global anchor beginning in 2014, working with “a growing team of global correspondents who will report on live world events, anchor groundbreaking interviews with major newsmakers and thought leaders, and much more.
The companies hinted in December, when they announced a sports content alliance, that we’d see collaborative programming arrangements like the two announced today. This week they’ll introduce Fantasy Football Live — Thursday Night, a weekly show that helps NFL fantasy players build their teams. A version for TV will run each week at 6:30 p.m. ET on NBC Sports Network. At 7 p.m. a digital-only version will appear on Yahoo Sports and NBCSports.com.
Online video is “a huge opportunity” and Yahoo needs “a terrific platform”, CEO Marissa Mayer told analysts in a conference call Tuesday. She wouldn’t say specifically how much she plans to spend, but over the next year the company will focus on its technology while it also cuts content deals similar to the one it recently made to become the exclusive home for the Saturday Night Live archives.
The TV Academy has inked a one-year deal to make Yahoo its official digital partner for red carpet, backstage and behind-the-scenes coverage surrounding — but not limited to — this year’s Emmys. Yahoo, which boasts 700 million users worldwide, is the first digital partner for the Academy of Television Arts & Sciences that is not affiliated with a broadcaster.
As Marissa Mayer approaches her one-year anniversary as chief executive of Yahoo, she’s hewing closely to the struggling Web portal’s traditional advertising model — and eyeing more video programming of every stripe.
As the world waits to see if Yahoo will succeed in bringing Hulu into the Sunnyvale fold, it’s worth asking a long-term question about Yahoo and video. That question is this: Could Yahoo ever become the next major TV network — alongside ABC, CBS, Fox, and NBC? I think the answer is yes. And it’s especially likely when you throw Tumblr and Yahoo’s potential big mobile acquisitions into the mix. Here’s why.
Yahoo CEO Marissa Mayer’s $36.6 million of compensation last year makes her the top-earning new-media chief executive, according to analysis from SNL Kagan. Her old boss, Google’s Larry Page, was at the other end of the spectrum, earning just $1 in pay in 2012.
Yahoo has submitted a formal proposal to buy Hulu, joining a growing list of bidders for the video service owned by News Corp and Walt Disney, according to two sources with knowledge of the bid.
Yahoo is paying mostly cash for Tumblr, dipping into what remains of a $7.6 billion windfall reaped last year from selling about half of its stake in Chinese Internet company Alibaba Holdings Group. Taking over Tumblr will devour about one-fifth of the $5.4 billion in cash that Yahoo had in its accounts at the end of March.