Yahoo Buying Tumblr For $1.1 Billion

The deal announced this morning represents CEO Marissa Mayer’s boldest move yet since she left Google 10 months ago to lead Yahoo’s latest comeback attempt. It marks Yahoo’s most expensive acquisition since the Sunnyvale, Calif., company bought online search engine Overture a decade ago for $1.3 billion in cash and stock.

Yahoo Rolls Out Its Own ‘Native’ Ad Format

Yahoo reorganized its homepage in February around an infinite “stream” of content, personalized for the user by their declared or implied interests. Now that feed is getting ads, so-called “native” formats called “Yahoo Stream Ads” that will appear in the feed, whether on the desktop, tablets or mobile phones.

Does Losing ‘SNL’ Clips To Yahoo Hurt Hulu?

Live From Yahoo, It’s ‘Saturday Night Live’

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add tons of not ready for prime time content to its stable. The Web portal has partnered with Broadway Video Entertainment to snag the rights to nearly 40 years of archival footage from Saturday Night Live. Starting this September all the big clips from the show’s debut in 1975 to this year will be available on Yahoo.

Jack Black, Shine America To Do Series For Yahoo

NBC Sports Partners With Yahoo For Content

NBC brings video and big-name broadcasters and Yahoo adds college coverage and fantasy games in the agreement announced Sunday. They hope their strengths will complement each other and attract more eyes to both as they vie with ESPN and other outlets for multimedia sports supremacy.

Report: Facebook, Yahoo Eye Search Alliance

Yahoo CEO Marissa Mayer has held discussions with Sheryl Sandberg, Facebook’s chief operating officer, about how the two companies can work more closely together.

Yahoo, Samsung Expand Connected TV Deal

CTD Renaming ‘Insider,’ Going Multiplatform

The syndicated newsmagazine will be renamed omg! Insider in January in a deal with Yahoo designed to make it a “true Web and on-air collaboration.”

Google Exec Mayer Named Yahoo CEO

SUNNYVALE, Calif. (AP) — As a top executive at Google for the past 13 years, Marissa Mayer played an instrumental role in developing many of the services that have tormented Yahoo as its appeal waned among Web surfers, advertisers and investors. Now, Yahoo is turning to its longtime nemesis to fix everything that has gone […]

Yahoo, CNBC In Business News Alliance

CNBC will become Yahoo Finance’s premier content provider in the U.S., and the partners will create “jointly produced, co-branded finance-focused video franchises.”

ABC Tries Social Network Test With ‘Revenge’

People who download and click onto the “Into Now” smartphone and tablet application during the May 16 and 23 showings of Revenge become eligible for a free summer trip to New York’s Hamptons beach area, where the drama’s story is based. ABC and Yahoo are trying to take advantage of the growing trend of multiscreen use, or people who spend time on their phones or iPads while the TV is on. Yahoo’s “Into Now” app tries to make all of that easier.

UPFRONTS 2012

Online Video Gathers To Court Advertisers

At their first Digital Content NewFronts in New York, AOL, Hulu, Microsoft, Yahoo and YouTube tout their professional-grade content to advertisers the way major television networks do.

Katie Couric Launching Weekly Yahoo Series

Katie’s Take on Yahoo begins May 1 and will feature health, fitness, parenting and lifestyle information.

‘CSI’ Creator Zuiker Gets New Drama On Yahoo

Yahoo Eyes TV Partners As Layoffs Loom

Amid a swirl of speculation about layoffs that could run as high as 1,000, Yahoo is pushing further into original video programming and discussing possible partnerships with TV networks beyond its current deal with ABC News.

Chairman, 3 Others Out In Yahoo Board Shake-Up

SAN FRANCISCO. (AP) — Yahoo Chairman Roy Bostock and three longtime board members are stepping down, submitting to the demands of many frustrated shareholders who blame them for not fixing the problems dragging down the Internet company’s revenue and stock price. The shake-up announced Tuesday continues a drastic makeover of Yahoo’s leadership during the past […]

Yahoo Co-Founder Jerry Yang Leaving

The departure, announced Tuesday, punctuates the end of an era at Yahoo, a tarnished Internet icon that has spent much of the last decade scrambling to catch up to Internet search leader Google Inc. — a company that got early encouragement and advice from Yang. It comes just two weeks after Yahoo Inc. hired former PayPal executive Scott Thompson as its CEO.

Yahoo Enlists Cox For Political Advertising

Yahoo’s IntoNow To Power ABC’s Debate Polling

ABC, Yahoo To Stream Candidate Interviews

The eight interviews with the leading Republican candidates will take place throughout the U.S. on Tuesday.

Yahoo Eyes Minority Stake Sale, Recapitalization

Yahoo Drops Out Of Hulu Bidding

Internet giant Yahoo has decided to withdraw from the bidding process for Hulu, the video site owned by News Corp., Walt Disney Co., Comcast Corp. and private-equity firm Providence Equity Partners, according to a report in The Wall Street Journal. Yahoo had made the initial approach to Hulu, sparking the sale process. WSJ subscribers can read the full report here.

Facebook Poised To Be No. 1 With Displays

Yahoo Fires CEO Bartz; CFO To Fill Void

Carol Bartz is ousted via a phone call and the board names Tim Morse, its chief financial officer, as interim CEO. Macquarie Securities analyst Ben Schachter called the handling of Bartz’s departure “unseemly” and interpreted it as a sign of even more drama to come at Yahoo.

Gannett Widens Yahoo Ad Deal To All Its TVs

Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company’s newspapers and TV stations sell Yahoo inventory as part of their digital ad offerings. The companies will extend the year-old deal from nine to all of Gannett’s 19 TV markets nationwide. It already covers Gannett’s 81 local newspapers around the country.

Yahoo Launches Original Series

Embattled Internet giant Yahoo plans to launch a series of original programs this fall as it seeks to better capitalize on its sizable audience.Yahoo will debut eight short-form series, starting Oct. 3, which feature such actresses as Judy Greer (Love & Other Drugs) and Niecy Nash (Reno 911) and filmmaker Morgan Spurlock (Super Size Me).

Belo Stations Expand Ad Reach With Yahoo

The TV group’s stations will supply advertising on Yahoo starting this summer in Dallas-Fort Worth; Seattle-Tacoma, Wash.; Portland, Ore.; New Orleans; Spokane, Wash.; and Boise, Idaho.

Report: Yahoo Would Pay Up To $2B For Hulu

Yahoo would pay up to $2 billion to buy Web TV site Hulu from its current owners — Disney, News Corp., Comcast, and private equity firm Providence Equity Partners — according to a source familiar with Yahoo’s M&A plans.

More Shoppers Trust The Internet Than TV

Yahoo Buys IntoNow, Targets Interactive TV

Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV.

Yahoo Guns For TV’s Upfront Ad Dollars

The beleaguered portal is looking to significantly ramp up its original video output this year and — even more boldly — capture TV dollars.

Yahoo Promotes AdLabs, Touts Hyper-Local Targets

Yahoo Makes Aggressive Pitch For TV Dollars

Yahoo released research supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile advertising.

INTERACTIVE LOCAL MEDIA 10 CONFERENCE

Yahoo Charges Into The Local Mobile Space

Yahoo Local VP Matt Idema calls the local mobile market “one of the most explosive areas of opportunity” today and highlights Yahoo’s new Placemaker Service, which features community news and shopper discounts.

AOL Mulls Breakup, Then Merger With Yahoo

AOL Inc, undergoing a radical transformation into the king of content on the Internet, is actively exploring a breakup involving a complicated series of transactions that may lead to a merger with Yahoo Inc.