The beleaguered portal is looking to significantly ramp up its original video output this year and — even more boldly — capture TV dollars.
Yahoo released research supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile advertising.
Yahoo Charges Into The Local Mobile Space
Yahoo Local VP Matt Idema calls the local mobile market “one of the most explosive areas of opportunity” today and highlights Yahoo’s new Placemaker Service, which features community news and shopper discounts.
AOL Inc, undergoing a radical transformation into the king of content on the Internet, is actively exploring a breakup involving a complicated series of transactions that may lead to a merger with Yahoo Inc.