Yahoo Guns For TV’s Upfront Ad Dollars

The beleaguered portal is looking to significantly ramp up its original video output this year and — even more boldly — capture TV dollars.

Yahoo Promotes AdLabs, Touts Hyper-Local Targets

Yahoo Makes Aggressive Pitch For TV Dollars

Yahoo released research supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile advertising.

INTERACTIVE LOCAL MEDIA 10 CONFERENCE

Yahoo Charges Into The Local Mobile Space

Yahoo Local VP Matt Idema calls the local mobile market “one of the most explosive areas of opportunity” today and highlights Yahoo’s new Placemaker Service, which features community news and shopper discounts.

AOL Mulls Breakup, Then Merger With Yahoo

AOL Inc, undergoing a radical transformation into the king of content on the Internet, is actively exploring a breakup involving a complicated series of transactions that may lead to a merger with Yahoo Inc.