As part of its PILOT (formerly NAB Labs) program, the National Association of Broadcastershas put money directly into Haystack TV, the personalized video news stream, the content engagement company Antenna and Yet Analytics, which specializes in multi-source data collection. The investments are part of the NAB’s push to be active participants in ushering in TV’s future, an NAB leader says.
Baltimore-based Yet Analytics provides cutting-edge platforms for multi-source data collection and analysis that could help broadcasters size up their audiences for advertisers.
