RTL Group has signed an agreement to acquire control of the U.K.-based video technology company Yospace. The transaction is expected to close on Feb. 1. Yospace has developed advanced technology for Server-Side Dynamic Ad Insertion (SSDAI) that allows the replacement of existing commercials from a broadcast stream with more targeted, personalized advertising. The Yospace technology […]
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Twenty-five Hearst-owned stations are now delivering short-form content, including news stories, to all mobile devices using a cloud service from Yospace, which distributes video content to multiple platforms. The Yospace technology links into the broadcaster’s advertising response server to ensure pre-roll advertising is targeted to the user, strengthening the revenue-earning opportunities. News stories and other […]