IBC 2022: Yospace To Debut Latest Ad Insertion Innovation

Yospace, the company focused on server-side ad insertion (SSAI), will demonstrate the latest advances in its technology on its stand (#5.A47) at IBC 2022. The company’s latest innovations, which include a new orchestration system and non-linear live streaming, are designed to maximize the monetization opportunities and user experience of live sports, the company said in […]

Yospace And ITV Offer Extension For Ad Insertion In ITV Hub

U.K. commercial broadcaster ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) provider, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension […]

RTL Group Buying Video Tech Company Yospace

RTL Group has signed an agreement to acquire control of the U.K.-based video technology company Yospace. The transaction is expected to close on Feb. 1. Yospace has developed advanced technology for Server-Side Dynamic Ad Insertion (SSDAI) that allows the replacement of existing commercials from a broadcast stream with more targeted, personalized advertising. The Yospace technology […]


Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.

Hearst TVs Automate Mobile Content With Yospace

Twenty-five Hearst-owned stations are now delivering short-form content, including news stories, to all mobile devices using a cloud service from Yospace, which distributes video content to multiple platforms. The Yospace technology links into the broadcaster’s advertising response server to ensure pre-roll advertising is targeted to the user, strengthening the revenue-earning opportunities. News stories and other […]