RTL Group Buying Video Tech Company Yospace

RTL Group has signed an agreement to acquire control of the U.K.-based video technology company Yospace. The transaction is expected to close on Feb. 1. Yospace has developed advanced technology for Server-Side Dynamic Ad Insertion (SSDAI) that allows the replacement of existing commercials from a broadcast stream with more targeted, personalized advertising. The Yospace technology […]

TVN TECH

Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.

Hearst TVs Automate Mobile Content With Yospace

Twenty-five Hearst-owned stations are now delivering short-form content, including news stories, to all mobile devices using a cloud service from Yospace, which distributes video content to multiple platforms. The Yospace technology links into the broadcaster’s advertising response server to ensure pre-roll advertising is targeted to the user, strengthening the revenue-earning opportunities. News stories and other […]