The third season of Netflix’s You premiered to big streaming numbers in the week of Oct. 11-17, coming close to unseating Squid Game in total viewing time. You earned 1.94 billion minutes of viewing time for the week (season three premiered Oct. 15), finishing second overall behind Squid Game. The Korean hit amassed 2.25 billion minutes, down from 3.02 billion the previous week but the show’s third consecutive week over 2 billion.
The show drew virtually no audience when it premiered on Lifetime in September. Now that it’s streaming, it’s a different story.