YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at the company’s Made on YouTube event, live and virtual, on Tuesday announced updates to its YouTube Partner Program, which now includes monetizing Shorts. In early 2023, YouTube creators can apply to become part of the platform’s revenue-sharing program if they have at least 1,000 subscribers and 10 million Shorts views in 90 days.
YouTube is rolling out a short-form video feature called “YouTube Shorts” to compete with the popular social media platform TikTok. YouTube said Monday that YouTube Shorts — set to launch in the next few weeks — will allow creators and artists to shoot short, catchy videos up to 15 seconds long using their mobile phones.