YouTube TV, the fast-growing virtual multichannel video programming distributor, is expected to post a profit for the first time in 2024, according to analyst Michael Nathanson of MoffettNathanson. Nathanson sees YouTube TV having operating income of $200 million in 2024, following a loss of $300 million in 2023. He sees net income continuing to rise, hitting $600 million in 2026.
CEO Neal Mohan also says more than 3 million channels now receive ad-revenue share, touts 1 billion hours viewed on TV daily.
YouTube TV is not only the fastest-growing virtual pay TV provider with an estimated 6.9 million subscribers, but has surpassed Dish Network (6.7 million), and now has become the fourth-largest of any pay TV provider of any kind, says MoffettNathanson Research. YouTube TV has grown 35% year-over-year (at just over 5.1 million subscribers in the third quarter of 2022).
The Suns’ new local TV home, KTVK Arizona’s Family, is caught in drama between the owner of its new broadcast home and America’s fourth largest pay TV service provider.
Adding an estimated 600,000 customers in the third quarter, YouTube TV ended September with around 6.5 million customers, according to Leichtman Research Group’s quarterly tally of the top pay TV operators serving 96% of the U.S. market. With Hulu Plus Live TV, Sling TV and Fubo all adding customers in Q3, the vMVPD category now controls, for the first time, more than 20% of U.S. pay TV customers.
The National Advertising Division of BBB National Programs has recommended Google’s YouTube TV stop certain ad claims that tout its live TV streaming service as significantly cheaper than cable. Specifically, NAD decided YouTube TV should discontinue the comparative pricing claim in two commercials that say its service is “$600 less than cable” – following a challenge by cable operator Charter Communications. Without any promotional pricing or extras, YouTube TV costs $72.99 per month for a base plan that includes more than 100 channels. Google is appealing.
Max is getting into the NFL Sunday Ticket huddle. Google’s YouTube TV will offer a special bundle combining Warner Bros. Discovery’s Max with the NFL Sunday Ticket out-of-market football package.
Sinclair Broadcast Group has set a distribution agreement with YouTube TV to add carriage of Tennis Channel, T2, Charge! and TBD to YouTube TV’s service offerings. The agreement also extends […]