YouTube TV Powers Up To More Than 8 Million Subscribers

CEO Neal Mohan also says more than 3 million channels now receive ad-revenue share, touts 1 billion hours viewed on TV daily.

YouTube TV Subscribers Soar 35%, Legacy Pay TV Subs Fall 12%

YouTube TV is not only the fastest-growing virtual pay TV provider with an estimated 6.9 million subscribers, but has surpassed Dish Network (6.7 million), and now has become the fourth-largest of any pay TV provider of any kind, says MoffettNathanson Research. YouTube TV has grown 35% year-over-year (at just over 5.1 million subscribers in the third quarter of 2022).

NBA’s Phoenix Suns Set To Get Pulled Off YouTube TV Amid vMVPD’s Dispute With Gray Television

The Suns’ new local TV home, KTVK Arizona’s Family, is caught in drama between the owner of its new broadcast home and America’s fourth largest pay TV service provider.

Virtual MVPDs Now Control More Than 20% Of U.S. Pay TV Market

Adding an estimated 600,000 customers in the third quarter, YouTube TV ended September with around 6.5 million customers, according to Leichtman Research Group’s quarterly tally of the top pay TV operators serving 96% of the U.S. market. With Hulu Plus Live TV, Sling TV and Fubo all adding customers in Q3, the vMVPD category now controls, for the first time, more than 20% of U.S. pay TV customers.

NAD Decides Youtube TV Should Stop ‘$600 Less Than Cable’ Ad Claims

The National Advertising Division of BBB National Programs has recommended Google’s YouTube TV stop certain ad claims that tout its live TV streaming service as significantly cheaper than cable. Specifically, NAD decided YouTube TV should discontinue the comparative pricing claim in two commercials that say its service is “$600 less than cable” – following a challenge by cable operator Charter Communications. Without any promotional pricing or extras, YouTube TV costs $72.99 per month for a base plan that includes more than 100 channels. Google is appealing.

YouTube TV Will Offer A Max-NFL Sunday Ticket Bundle In Deal With Warner Bros. Discovery

Max is getting into the NFL Sunday Ticket huddle. Google’s YouTube TV will offer a special bundle combining Warner Bros. Discovery’s Max with the NFL Sunday Ticket out-of-market football package.

YouTube TV Says It Is “Back To Normal” After Outage During NBA Playoff Game Traps Viewers In ‘Little Mermaid’ Loop

NBA Fans Furious At YouTube TV For Ruining End Of Heat-Celtics Game 1

YouTube TV To Carry Sinclair’s Tennis Channel, T2, Charge! & TBD

Sinclair Broadcast Group has set a distribution agreement with YouTube TV to add carriage of Tennis Channel, T2, Charge! and TBD to YouTube TV’s service offerings. The agreement also extends […]

YouTube TV Hikes Price by 12%, To $73 Per Month

In a notice to customers, YouTube TV said: “As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service.” New subscribers to YouTube TV will see the higher price effective Thursday (March 16), and existing members will see the price hike on their first monthly bill on or after April 18.

YouTube TV Begins Testing Multiview To Let Sports Fans Watch Four Games At Once

YouTube TV is rolling out early access testing for multiview, a feature that will allow subscribers to watch up to four different programs at the same time. “Those who are part of early access will receive an email and see an alert about this feature in their YouTube TV experience,” YouTube wrote in a blog post. There’s no way to manually opt in at the moment. “We’ll gradually roll out availability to all members over the coming months,” the company said.

Nexstar Sets Deal With YouTube TV To Launch 59 Stations

The multiyear agreement covers the broadcaster’s CBS, CW and MNT affiliates, four indies as well as NewsNation.

YouTube TV’s NFL Sunday Ticket Will Have Split Screen Viewing And More

Recently Google struck a deal to offer NFL Sunday Ticket starting this fall. Google reportedly spend $2 billion for NFL Sunday Ticket, and they have big plans. Now, during Google’s 4th quarter 2022 earning call, we learned some of the new features NFL Sunday Ticket will offer.

YouTube TV Drops MLB Network

Google’s YouTube TV and Major League Baseball failed reach a renewal for MLB Network before it expired at the end of January, and as a result the channel is no longer available on the internet streaming package. As of Jan. 31, the MLB Network was dropped from the YouTube TV lineup. In addition, YouTube TV customers have lost any previously recordings made from MLB Network on the cloud DVR.

Ion, Bounce And Scripps News Launch On YouTube TV

The Scripps networks Ion, Bounce and Scripps News will launch on YouTube TV as part of its base service offering this week. As part of the multiyear distribution partnership with […]

YouTube TV Customers Sue Disney For Jacking Up Virtual Pay TV Prices

A lawsuit filed on behalf of YouTube TV subscribers across four states accuses Disney of using its market power to unfairly jack up prices on their virtual pay TV service. The proposed antitrust suit, filed in a San Francisco federal court on behalf of YouTube TV subscribers in California, Arizona, Indiana and Kentucky, alleges that Disney uses its control of virtual MVPD service Hulu+Live TV, along with its ownership of the most coveted asset in the pay TV ecosystem, ESPN, to dictate pricing in the virtual pay TV market.


Is It Time For Alphabet To Spin Off YouTube TV?

Over-the-top streaming offering YouTube TV has reached a milestone of 5 million subscribers and trial customers, making it one of the most popular nontraditional live TV services in the U.S. Owned by Alphabet, five-year-old YouTube TV has differentiated itself from the competition with unique features such as a cloud-based DVR, real-time statistics for live sports, and more. Now that an increasing number of people are cutting the cord and moving to internet-based television, here’s why this might this be the right moment for Alphabet to break out YouTube TV as a stand-alone operation.

YouTube TV Claims It Has 5 Million Subscribers

Did YouTube TV Just Back Off From Its Specious ‘$750 Cheaper Than Cable’ Claim?

YouTube TV’s New Commercial Says It’s ‘$750 Cheaper Per Year Than Cable.’ Is That True?

In its fine print, the ad, produced by agency Essence and debuting May 16, says it bases the claim on a 2022 study by SmithGeiger “comparing comparable services over 24 months, including hidden fees, promotion pricing, DVR box rental and service fee, and second cable box for the home, if applicable.”

YouTube TV To Offer Tonight’s MLB Game Of Week In 4K

YouTube TV Launches Spanish-Language Only Streaming Plan

YouTube TV now offers a streaming plan featuring only Spanish-language channels and is also beefing up the lineup of Spanish-language content with a new add-on for the virtual MVPD’s base package. The new option, called Spanish Plan, costs $34.99 per month (with an intro rate of $24.99 per month for the first six) and features 28 channels in Spanish.

YouTube TV Now Offering Up To $20 A Month Off

YouTube TV To Stream Winter Olympics In 4K

Disney, YouTube TV Reach Carriage Deal

YouTube told viewers Sunday it was restoring service so customers could once again watch networks provided by Disney such as ESPN, FX, National Geographic and local ABC stations.

Disney Networks, Including ESPN, Go Dark On YouTube TV

After negotiations failed to reach fruition on Friday, Disney networks, including ESPN, have gone dark on YouTube TV. Disney had indicated earlier this week it was “optimistic” about the prospect of resolving the carriage dispute. But the parties said the discussions had not resulted in an agreement.

Disney-YouTube TV Battle Looms

The Disney-YouTube TV dispute may be settled — just like hundreds of carriage fights in the past — on the brink of blackout. Or it could mark one of the first battles in the next generation of TV distribution.

YouTube TV Sets $15 A Month Price Cut If Blackout With Disney Occurs

YouTube TV’s carriage deal with The Walt Disney Co. expires Friday, and YouTube TV says that if a blackout occurs, it will give subscribers a $15 price cut while content such as Grey’s Anatomy and SportsCenter is unavailable. Disney began warning YouTube TV subscribers of a potential blackout Monday.

Comcast Launches YouTube TV For Xfinity Broadband Customers

It’s another case of the streaming wars making strange bedfellows: Comcast announced that starting today, Google’s YouTube TV is now available on Xfinity Flex, the cable giant’s video platform for broadband-only customers.

Fox Nation Made Available On YouTube TV

Comscore Goes Live With Measurement For YouTube And YouTube TV

Comscore said today it has begun measuring viewing across YouTube and YouTube TV across YouTube’s biggest platforms, including personal computers, mobile devices and connected TV. Comscore will be able to provide metrics for de-duplicated viewing of campaigns on YouTube and YouTube TV for advertisers and measure the co-viewing of content on CTV screens.

NBCU, YouTube TV Reach Deal, Avoid Blackout

NBCUniversal and YouTube TV have reached a carriage agreement a day after the previous one expired, enabling 14 NBCU networks to avoid going dark. The companies had been at odds in recent days over a number of networks, including regional sports outlets, the broadcast mother ship and local stations.

NBCU, YouTube TV Agree To Short-Term Deal Extension

NBCUniversal’s cable and broadcast networks are still live on YouTube TV, after the media company and Google reached a short-term extension to their previous distribution agreement just prior to the Sept. 30 midnight ET expiration.

NBCU Warns YouTube TV Viewers They May Lose Channels, Including Local NBC Stations

Another carriage fight has burst into public view: NBCUniversal on Sunday said it was notifying customers with YouTube TV that more than 14 of its networks, including local NBC channels, could go dark on the streaming service in a matter of days. NBCU’s deal with YouTube TV is set to expire Thursday, Sept. 30. Google is unwilling to pay the higher rates the media conglomerate is asking in the renewal talks, according to NBCU. Google said that if it can’t reach a deal by Sept. 30, it will reduce YouTube TV’s monthly subscription fee by $10 per month while the NBCU nets are dark.

Univision Strikes Deal With YouTube TV To Stream 3 Of Its Networks

Starting Sept. 15, Univision, UniMás and Galavisión networks are available on YouTube TV. Subscribers in top Hispanic markets, including Los Angeles, New York, Miami, Houston, Dallas and Chicago, will also be able to access Univision and UniMás local news, weather and programming.

Hulu Live Matches YouTube TV’s Promo Price

YouTube TV Debuts 4K Add-On Package For $20/Month

YouTube TV Adds 4K Package, 5.1 Dolby Audio, Other Features Ahead Of Tokyo Olympics

YouTube TV Had Slowest Growth Quarter Since 2018: Analyst

Google didn’t provide a new subscriber total for YouTube TV in the first quarter but one analyst estimate suggests that it was the slowest period for the virtual MVPD in years. According to MoffettNathanson’s latest Cord Cutting Monitor, YouTube TV added 75,000 subscribers during the first quarter. It’s higher than the 43,000 net adds reported by fuboTV and much better than Hulu + Live TV’s 200,000 and Sling TV’s 100,000 net losses. But, according to the analyst firm’s chart tracking YouTube TV’s growth back to the first quarter of 2017, it’s the slowest growth quarter for the vMVPD since the third quarter of 2018.


YouTube TV Creates New Workaround As Roku Standoff Continues

YouTube TV has developed a new technical workaround as the dispute between the streaming TV service and Roku shows no signs of coming to a quick resolution. The new feature, introduced Friday, May 7, provides access to the YouTube TV service from within the core YouTube app. Users can access it by clicking on a “Go to YouTube TV” button on the main YouTube app.