Streaming TV providers like YouTube TV, DirecTV Now and Hulu with Live TV lured users with digital “skinny bundles” that were cheaper than cable. Now, many are raising prices. The latest is Google’s YouTube TV, whose price just shot up to $50.
YouTube TV has officially completed its U.S. rollout, with the company announcing that the over-the-top internet streaming service is now available in Glendive, Mont., the final television market of the country’s 210 DMAs that had lacked YouTube TV availability.
While YouTube TV had been available in the country’s 100 largest TV markets, it will be available this week in 95 additional markets, bringing coverage to 98% of the U.S. YouTube says that “the remainder will follow shortly thereafter.”
Fox and YouTube TV, the presenting sponsor of the World Series, are putting a number of innovative commercial executions into their advertising batting order. Many of the executions will play off of the situation on the field and will use YouTube TV’s new slogan “Watch Like a Fan.”