TV Engages People Half As Long As Digital

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of “second screen” options. On average, television holds a consumer’s attention only 39% of the time — a rate that pales in comparison to the attention rates that laptops (70%), tablets (76%) and smartphones (77%) command. That’s according to a new report from Nielsen and YuMe, a digital video ad tech firm.

Yume To Power Video Ads On Connected TV Sets

YuMe Extends Video Ad Network To Mobile

Video ad network YuMe is expanding to mobile, launching software development tools for the iPhone, iPad and iPod touch as well as a pair of new mobile ad units.